Brian Peterson

Transformational forces are redefining the way consumers live, work, shop and interact—and business must evolve accordingly. As an Associate Partner under Consumer Industries for Ernst & Young LLP, he leads the luxury retail and global consumer metaverse practices. He is also co-leader of our EY-Shopify global alliance.

For more than 20 years, Brian has led and developed high-performing, entrepreneurial teams that empower organizations to rethink innovation, strategy, technical product management, business development and sales. Prior to joining EY in 2020, Brian was a global advisory leader for Microsoft (Retail & CPG) and co-leader of lululemon’s innovation group.

Brian holds a Master’s of Business Administration from McGill University’s Desautels Faculty of Management, as well as a Bachelor of Arts (Communications) From Simon Fraser University. He’s completed digital, strategy and sales courses at MIT, the Haas School of Business (UC Berkely), the Helskinki University of Technology, and Politecnico di Milano.

How Brian is building a better working world

"I’m helping businesses align what they do best with what customers want most. This creates better customer experiences across industries and sectors, and empowers businesses to unleash meaningful, long-term growth. My work stretches across everything from the metaverse and the future of retail to the ongoing evolution of eCommerce."