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As CEO of EY Seren Michael is at the forefront of the EY business transformation practice. He has over 25 years’ experience of supporting clients in delivering complex multi-year technology enabled change programs.
With a deep understanding of how to provide technology at speed and harness the power of innovation at scale he acknowledges the need to put people at the center to sustain change. The importance of putting your consumer first and design thinking is at the heart of how he believes organizations can deliver long-term growth.
Michael has worked across a wide range of sectors, including media, technology, telecommunications, professional services, health, government and aerospace.
How Michael is building a better working world
“We want to shape the future of society and work, while being proud that the work benefits those around us. We believe that through considering all viewpoints we can solve the hardest challenges that society faces, from overburdened public services to inequality.
Human-made climate change is one of the most pressing issues facing society, but businesses and organizations have the power to create a more sustainable future.
As designers, we have the power to influence the outcome of the services and businesses we design.
We value the individual well-being and the importance of inclusiveness throughout our work. We want to ensure that we practice our human-centric principles on ourselves and respect each other as individuals. We see the true power of diversity and how that helps us become better, not just as designers, researchers, and strategists, but also as human beings, which ultimately helps us transform society and protect the planet.”