Strategy by EY-Parthenon

In today’s fast-paced world, C-suite and business leaders must truly be effective at driving value creation across their organization.

EY-Parthenon is a transformative strategy and transactions consultancy that provides real-world value: solutions that work in practice not just on paper.

Setting and executing a strategy to create and optimize value for all stakeholders has never been more challenging. CEOs need to consider and take bold and transformative steps such as setting strategic directives in light of radically shifting customer and market dynamics, leading disruptive innovation in their sector, pursuing and optimizing inorganic growth strategies, defining and implementing organic growth strategies and embedding sustainability into their business model.

With more than 25,000+ strategy professionals in more than 150 countries, we have reimagined strategy to work in an increasingly complex world. EY-Parthenon professionals continually answer the “What?” and the “How?” questions on the CEO agenda to help achieve their strategic objectives and shape their future with confidence. 

Webcast: The dual transaction strategy

Find out how a dual-track approach including M&A and corporate venture building can help companies turbocharge their growth.

The IT hub in Bengaluru, with futuristic buildings and tech companies at the forefront

Our latest thinking

Growing enthusiasm propels digital assets into the mainstream

A joint survey by EY-Parthenon practice and Coinbase reveals rising investor enthusiasm and adoption of digital assets, driven by regulatory clarity and innovation.

18 Mar 2025 Prashant Kher + 1

Earning the right to grow: how capital efficiency drives TSR performance

Companies should assess their ROIC before pursuing growth. Read the article to explore strategies for improving capital efficiency and success.

24 Mar 2025 Paul Carbonneau + 2

How can a strategic transformation mindset unlock long-term value?

Confident CEOs embrace corporate transformation mindset, using M&A and technology to navigate challenges and create long-term value. Read more.

21 Jan 2025 Andrea Guerzoni + 2

M&A outlook shows firming US 2025 deal market activity

Based on economic and market indicators, the EY-P Deal Barometer — our M&A outlook — forecasts a steady boost in deal volume.

21 Nov 2024 Gregory Daco + 1

5 ways CMOs can create an agile operating model for sustainable growth

Explore 5 ways CMOs can create an intelligent, nimble operating model for sustainable growth.

24 Aug 2024 Sylvain Maquet + 2

How corporate venture builders can unlock the next $1 billion in value

Adopting a corporate venture building approach can help companies launch their next corporate unicorn to turbocharge market cap growth.

06 Aug 2024 Praveen Arivazhagan + 3

How retail investors are making digital assets part of their lives

An EY-Parthenon survey of more than 1,000 retail investors shows that 64% already invest in digital assets or related products. Learn more.

31 Jul 2024 Jochen Kaempfer + 1

Institutional sentiment points to increased adoption of digital assets

Institutional investors are adopting digital assets and increasing allocations in the coming years. Find out why.

13 Jun 2024 Prashant Kher

Tackling a city budget gap with ideas from all angles

EY-Parthenon aided Milwaukee in finding new revenue sources and reducing expenses. Learn more in this case study.

12 Jun 2024 Adam Chepenik + 1

How AI in customer service can turn pain points into wow moments

AI in customer service can provide data-driven customization, speed and innovation that helps sales and marketing. Read more.

10 Jun 2024 Dietrich Chen

Building a corporate unicorn

Learn how to approach digital business by building a unicorn with a venture mindset and succeed with your digital investment.

22 Apr 2024 Praveen Arivazhagan

How global business leaders can harness the power of GenAI

Learn about five strategic lessons for business leaders seeking to successfully utilize the power of GenAI.

16 Apr 2024 Gregory Daco

GenAI risks and challenges for the economy

Learn about the expected impact of GenAI on the labor market by exploring our four key findings regarding GenAI use.

09 Apr 2024 Lydia Boussour

Prepare now for the new era of selective globalization

Exploring scenarios for the world in five years reveals divergent paths for geopolitics, economic policies and company strategies. Learn more.

27 Mar 2024 Oliver Jones + 2

Macro Bites: Capital allocation priorities

What are companies’ capital allocation priorities as interest rates are poised to fall? Watch the episode.

20 Mar 2024

The impact of GenAI on the labor market

Learn about the expected impact of GenAI on the labor market by exploring our four key findings regarding GenAI use.

14 Feb 2024 Gregory Daco

How GenAI strategy can transform innovation

Companies considering or investing in a transformative GenAI strategy should tie generative artificial intelligence use cases to revenue, cost and expense. Learn more

07 Feb 2024 EY Americas

The productivity potential of GenAI

Explore the likelihood of future substantial productivity gains from the use of generative AI across sectors.

22 Jan 2024 Lydia Boussour

Catalyzing economic growth through capital investment in GenAI

Generative artificial intelligence (GenAI) has the potential to be a significant strategic economic lever for businesses across sectors.

13 Dec 2023 Gregory Daco

How past tech disruptions can help inform the economic impact of AI

Discover learnings from three key historical episodes of rapid technological change that may help predict the economic impact of AI.

30 Nov 2023 Lydia Boussour

    Macroeconomic and geopolitical analysis

    Global economic outlook: Six themes for 2025

    Economic activity is expected to remain stable in 2025, though there are risks. Read our global economic outlook.

    21 Jan 2025 Gregory Daco + 1

    Macro Bites series: Real-time economic insights

    Watch our Macro Bites series for real-time economic insights from industry leaders at EY.

    25 Mar 2024

    Geostrategic Analysis: March 2025 edition

    Read the March 2025 Geostrategic Analysis for our take on geopolitical developments and the impact of these political risks on international business.

    14 Mar 2025 Oliver Jones + 1

    Macro Tariff Playbook: steel and aluminum tariffs

    What could be the economic impact?

    12 Feb 2025 Gregory Daco

    Top 10 geopolitical risks in 2025 Geostrategic Outlook

    Geopolitical risk will remain elevated due to economic sovereignty and global rivalries. Learn how to manage the uncertainty to grow your business.

    12 Dec 2024 Courtney Rickert McCaffrey + 1

    Economic impact of AI: Article series for business leaders

    Read our article series on the economic impact of AI, which shares developments and actionable insights to arm companies’ decision-makers.

    22 Nov 2023

      Sector strategy insights

      Why there is no silver bullet for data center financing

      Learn about the complexities of financing data centers and explore various funding strategies to align with long-term goals in a rapidly evolving market.

      11 Mar 2025 Adam Blaylock + 3

      Nuclear revival: getting future projects right

      How a nuclear revival in the utilities industry and nuclear power plant construction can address project management, cost, risk and regulation challenges.

      07 Mar 2025 Thomas Flaherty, III + 1

      Private equity’s hidden value creation opportunity: the balance sheet

      Download the 2025 EY-Parthenon PE Working Capital Report to learn why portfolio companies should free up working capital for growth and investment now.

      24 Feb 2025 Shawn Ryan + 2

      Do GLP-1 drugs mean flat growth for snacks?

      Growing usage of GLP - 1 drugs for weight loss may significantly slow growth in traditional food categories, especially snack foods. Read more.

      07 Feb 2025 Don Johnson

      Why private equity portfolio companies need a better pricing framework now

      Download the 2025 EY-Parthenon PE Pricing Report to learn how private equity portfolio companies can build value with better pricing strategies.

      03 Feb 2025 Susan Lee + 3

      Enterprise software carve-outs: insights for success, distilled

      Discover how leading enterprise software companies use carve-out divestitures to innovate, enhance shareholder value, and outperform peers. Learn more.

      14 Jan 2025 Rohith Iyer + 3

      How SaaS companies can embrace the agentic AI future

      SaaS companies can use AI to transform business models, expand markets and build deeper customer partnerships. Learn more.

      21 Nov 2024 Barak Ravid

      Beyond Borders: EY Biotechnology Report 2024

      New EY biotechnology report with deal, financing and other data, plus insights on AI, GLP-1 drugs, oncology breakthroughs, the VC lens and much more.

      03 Jun 2024

      Key steps for improving biopharma expansion into new markets

      As biopharma companies look to new markets for needed growth, leaders need to tailor the expansion approach to the nuances of each market. Learn more.

      03 Jun 2024 Ranu Carroll + 1

      How value-based care can help boost health system revenue

      Risk contracting for value-based care can provide long-term growth for some health care systems. Read the EY-Parthenon analysis.

      17 May 2024 Melinda Durr + 3

      Macro Bites: How is M&E navigating the streaming services revolution?  

      Learn how media and entertainment (M&E) companies are navigating the streaming services revolution in an unbalanced environment.

      08 May 2024

      Macro Bites: Effective energy transition strategies

      What are companies’ capital allocation priorities as interest rates are poised to fall?

      24 Mar 2024

      Macro Bites: Beating health care industry challenges

      Industry leaders need to look to tech solutions, partnerships and M&A to overcome health care industry challenges.

      13 Dec 2023

      How health care payers are focusing IT spending as costs rise

      Download The 2023 EY-Parthenon and KLAS Research Payer Tech Study to discover where payers are making strategic health care IT investments to improve operations.

      19 Nov 2023

      Macro Bites: How retailers can fight holiday season economic headwinds

      Retailers face macroeconomic headwinds leading into the holiday season. We discuss this backdrop and strategies to thrive. Watch now.

      11 Oct 2023 Isaac Krakovsky

      Five ways private equity can unlock the power of pricing

      Read our latest EY-Parthenon B2B Pricing article highlighting the role of pricing capabilities in maximizing value.

      29 Aug 2023

      The new “performance frontier” for the utilities sector

      The new performance frontier for the utilities sector requires aligning outcomes with value. Read more.

      03 May 2023 Thomas Flaherty, III

      Preparing financial services cybersecurity for quantum computing

      Quantum computing may seem years off, but financial services cybersecurity teams can take steps now to secure data. Read more.

      12 Apr 2023 Dr. David Guarrera

      How liberal arts colleges and universities can reassert their value

      As higher education continues to face both financial and perception head winds, liberal arts institutions need new strategies to stand out.

      07 Apr 2023 Kasia Lundy + 1

        M&A strategy insights

        M&A activity insights: March 2025

        Read the latest Merger Monthly, with insights on recent US M&A activity insights and what to expect as we look ahead.

        24 Mar 2025 Mitch Berlin

        Macro Bites: Signals show steady boost in 2025 M&A deal activity

        Learn about the 2025 M&A forecast and what companies should consider when preparing for dealmaking.

        11 Feb 2025

        Nine steps to setting up an M&A integration program

        EY-Parthenon M&A integration methodology consists of crucial key steps to help enable value creation from transactions. Learn more.

        15 Jan 2025 Lukas Hoebarth + 1

        Nine essential qualities of an M&A integration leader

        Appointing an M&A integration leader with traits and skills to manage complex integrations will help realize the full value of a transaction. Learn more.

        02 Jan 2025 Lukas Hoebarth + 1

        Beyond the deal: accurately estimating M&A integration costs

        Discover key drivers of M&A integration costs and ensure deal success. Learn how to plan strategically for long-term value. Read more.

        09 Dec 2024 Elizabeth Kaske

        M&A outlook shows firming US 2025 deal market activity

        Based on economic and market indicators, the EY-P Deal Barometer — our M&A outlook — forecasts a steady boost in deal volume.

        21 Nov 2024 Gregory Daco + 1

          Our EY-Parthenon team


          Get in touch
          Talk us about how to reimagine your strategy and realize your transformation plans.


          Explore EY-Parthenon industry-specific capabilities

          Take advantage of today's opportunities and thrive amid the rapid change and industry convergence of tomorrow. Learn more.



          EY-Parthenon careers

          Are you looking to shape your future career with EY-Parthenon in Transformative Strategy and Transactions?

          You are visiting EY us (en)
          us en