Sustained, profitable growth requires real clarity on what to do and, equally, on what not to do.

Don K. Johnson

Principal, Strategy and Transaction, EY-Parthenon, Ernst & Young LLP

Advocate for long-term strategy. Champion of strong customer experience. Visionary of transformations and value creation. Devoted husband and father. Duke hoops fanatic.

As a principal in the EY-Parthenon Consumer Strategy practice, Don brings over 20 years of consulting and industry experience in driving enterprise value creation through growth strategies and corporate transformations for consumer and industrial clients. He is a trusted advisor to C-suite executives, boards and across all organizational levels.

Don’s background includes corporate and business unit strategy development and implementation; customer/consumer segmentation; process and organizational redesign; and go-to-market and assortment/offering enhancements, including private label/own brands.

He has worked in multiple consumer sectors, including food and beverage, pet care, hardlines, apparel, soft-lines, electronics and personal care. Don has also worked across various retail formats, including mass, grocery, convenience and omnichannel.

Don previously held senior roles at other strategy firms and was a brand manager at Procter & Gamble.

Don earned an MBA in Strategy and Marketing from The UCLA Anderson School of Management and a BA in Psychology from Duke University.

How Don is building a better working world

Don is passionate about serving transformative clients while fostering and mentoring the next generation of dynamic and diverse leadership.

He has been a pivotal figure in the consumer and retail industry, skillfully steering enterprises through their growth and transformation journeys.

With a keen eye for strategy and a deep understanding of market dynamics, Don has consistently enabled consumer and industrial clients to unlock and enhance their enterprise value.

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