Growth and marketing leaders’ agenda

Anticipate and deliver what customers need through frictionless, data-driven experiences.

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Discover how EY is empowering clients to shape the future with confidence and drive purposeful growth.

Top issues facing marketing and growth leaders today

Companies have a new mandate around the customer journey and rapid acceleration of digital transformation. You need the right growth strategy and customer experience now, next and beyond. Three issues are challenging today’s CMOs:


EY capabilities

Commercial excellence services

EY Commercial excellence supports organizations to create and implement customer-centric growth strategies and improve their marketing, sales and service operations. EY teams help you boost profitability and accelerate sustainable value creation through the right balance of people, technology and innovation.

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Customer experience

Generate long-term value and help deliver CX that improves customer engagement, traffic and revenue at lower costs with help from EY teams.

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Product and Service Innovation consulting services

Innovate desirable, viable, feasible and allowable products and services for your company’s key customer segments with help from EY teams.

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Loyalty program services

Loyalty is no longer just about transactions, it’s about forging deep emotional connections with customers, building enduring relationships and fueling sustainable growth. The EY approach goes beyond traditional points and rewards and focuses on transforming connections and driving meaningful engagement.

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Marketplace model services

EY teams help organizations identify opportunities to create, realize and scale value through marketplace models and design experiences focused on mutually beneficial transactions for all participants.

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Case studies

How Bayer is unearthing agronomy's future with generative AI

Large language models are planting the seeds of the future.

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Loyalty programs: understanding the divide between brand and consumer

The 2024 EY Loyalty Market Study reveals that 58% of consumers spend more with brands that offer loyalty programs.

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Our insights

Six takeaways from Cannes Lions 2024

Read six takeaways from Cannes Lions 2024. Learn what marketing trends are impacting brand and creativity across industries.

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Real change. Real impact

Join top business leaders as they discuss tackling timely business challenges through strategic collaboration.

How can GenAI turn personal into personalized?

Smarter marketing and sales tools are helping the manufacturing industry reach valued customers.

How CMOs can leverage the full potential of creative

Brands face the challenge of producing content that's more personalized yet cost-effective. Learn more.

Boost brand loyalty and grow with new GenAI marketing capabilities

GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.

What can CMOs learn from first movers who are using GenAI to revolutionize personalized customer experiences?

First movers reveal insights on deploying GenAI in marketing. New research from the EY-Adobe Alliance uncovers the resolutions CMOs face in adopting AI.

How AI can unleash a new era of creativity

EY leaders team with a recording artist at SXSW to explore the intersection of AI and creativity, and how AI is changing the creative industry. Learn more.

Forbes CMO Summit: How marketing leaders are preparing for impacts of GenAI

Watch this video series highlighting how marketing leaders are approaching generative AI.

5 ways CMOs can create an agile operating model for sustainable growth

Explore 5 ways CMOs can create an intelligent, nimble operating model for sustainable growth.

Accelerating customer loyalty: leveraging trust, technology and data

Learn how companies can gain customer loyalty and trust through data insights.

7 ways to unleash value and drive growth from your MarTech and teams

Drive growth and value from your existing MarTech with these 7 considerations. Learn more.

How content publishers can monetize and maintain control in the AI age

Publishers examine B2B licensing and middleware services as GenAI transforms how content is created, delivered and consumed. Read more.

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How telecom retail can navigate its evolution to meet customer needs

Telecommunications retailers can do a few things to address the business imperative of meeting changing customer needs as the industry evolves. Read more.

Zero-party: The next frontier in consumer data

Zero-party data helps businesses get the information they need to enhance the customer experience while respecting consumers’ privacy rights. Read more.

How businesses can stay ahead of emerging tech

Learn about emerging tech and generative AI use cases, plus strategies to make customer experiences more personalized. Watch now.



    Connect with our leaders

    EY Consulting includes experienced leaders in every sector, who bring the power of people, technology and innovation together to deliver value and growth for our clients.


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    Duncan Avis
    Principal, Americas Consulting Customer & Growth Leader

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    John Dubois
    EY Consumer Data & Analytics Leader 

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    José M. Reyes
    EY Americas Chief Creative Officer


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