José M. Reyes

As the first chief creative officer at Ernst & Young LLP, José inspires design teams to craft transformative experiences and creative solutions that drive business impact.

Spearheading digital initiatives for Fortune 500 companies and revitalizing traditional sectors, Jose’s recent projects include designing a global content delivery model for a leading pharmaceutical company and creating a direct-to-consumer digital product in plasma collection.

With a career spanning advertising, digital agencies and management consulting, he has pioneered new business innovations and shaped award-winning branding, marketing and digital product solutions across diverse sectors. Co-founding a self-funded art gallery and an advertising agency, and partner at two global consulting firms, José remains focused on driving innovation and shaping transformative experiences.

Dedicated to inspiring creativity in others, Jose shares insights and ignites ideas that inspire, engage and deliver value to clients and communities alike.

How José is building a better working world

Driven by my belief that creativity is the most powerful tool we have as humans to reshape our working world, I lead with passion, vision and collaboration to redefine experiences like new digital models of care for oncology, design systems for insurance companies and pioneering new design cultures at global consulting firms.

By championing human-centered design, I inspire others to unleash their creativity and drive change. I think this creates opportunities where imagination and innovation are the currency of progress. That’s what a better working world means to me.