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Forbes CMO Summit: How marketing leaders are preparing for impacts of GenAI

“Marketing is a team sport, and the team is now changing; and AI is part of that team.” — Drew Panayiotou, Global CMO, Pfizer

When it comes to generative AI (GenAI), there are a lot of questions about what the future will look like. It’s understood that it will change the way we work but in what way? In this video series, Seth Matlins, Managing Director, Forbes CMO Network, sat down with Duncan Avis, EY Americas Customer & Growth Leader, and Drew Panayiotou, Global CMO, Pfizer, at the Forbes CMO Summit to discuss the implications of GenAI for marketers and growth leaders.

The Forbes CMO Summit is an annual event that brings together some of the world’s top marketing executives and thought leaders to explore the latest strategies and trends in the field. The event provides attendees with the opportunity to gain actionable insights and strategies to grow their organizations.

GenAI impact: Understanding the implications for marketing and growth leaders

Explore how leaders are benefiting from the opportunities of GenAI in their workspaces.

Risk equals reward: Viewing GenAI as a business partner

Discover how organizations can manage the risks of GenAI.

What’s next: Upscaling the creative intent

Learn how embedding GenAI into your processes can help drive creative ability, speed to market and reduce production costs.

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