Commercial strategy consulting

The EY-Parthenon commercial strategy team adopts a customer-centric approach to help companies accelerate inorganic and organic growth through business model innovation. The team focuses on commercial and go-to-market strategy, customer experience, pricing strategy, revenue optimization, sales and marketing effectiveness as part of our clients’ M&A, turnaround and strategic growth priorities.

What the EY-Parthenon commercial strategy team can do for you

The EY-Parthenon commercial strategy team adopts a customer-centric approach to help companies accelerate inorganic and organic growth through business model innovation. The team works with Fortune 1000 and private equity firms to unlock commercial value through sustainable customer-centric capabilities powered by the right analytics, processes, roles, and culture throughout M&A, turnaround and strategic growth journeys.

New business models are being introduced everyday as companies and industries converge to create new sources of growth and meet customer needs. Through a proprietary set of analytics, industry benchmarks and sector-oriented skills, our team can help design a commercial model to recalibrate your current go-to-market (GTM) model, to best position the new products/offerings in the right markets leveraging the right set of channels.
Corporate portfolio changes stemming from innovation, separations and acquisitions require companies to be customer centric. Our team helps design the customer experience, identify fraction points along the customer journey, and create a fit-for-purpose experience based on the changing nature of the company’s product, service and overall portfolio.
Our team can help companies gain a competitive advantage when new products, services or businesses are launched through market participation design, RTM strategy and design (e.g., direct vs. indirect vs. hybrid), channel profitability analysis and optimization, and distribution assessment and transformation.
Our team helps clients create and execute a pricing strategy that can help significantly increase and sustain above market growth and profitability. The team brings an integrated approach to help clients solve pricing issues through use of benchmarks, applied analytics, technologies, training and pricing governance.
Our team can help companies increase business at each stage of the sales lifecycle. This includes improving and aligning sales channels across the ecosystem, defining the next generation sales model and required capabilities, driving transparency and improvement on the route to market mix while aligning incentive compensation to support the behaviors.
Our team has extensive experience helping companies increase the return on marketing spend by driving improved decision making through the customer journey. The team leverages deep segmentation and targeting models, alignment of the brand messaging by channel and actionable marketing-mix analytics to drive sustainable short- and long-term impact.
Unlocking revenue synergies is becoming increasingly important for companies seeking growth through M&A. Our team leverages pre- and post-close analytics to conduct synergy and dis-synergy diligence, detailed revenue and margin design by region, product, and key accounts supported through alignment to the P&L holders of the combined company.

Our team has deep analytics capabilities to support the improvement of commercial aspects across the marketing, sales, and customer continuum:

Margin decomposition to understand true profitability
Customer analysis to understand contribution, churn, and lifetime value by segment
Quantitative analysis to support product assortment and pricing decisions
Regression analysis to correlate marketing spend to revenue and growth for targeting
Geospatial demand profiling, demographics analysis, and geographic targeting
Cost to serve modelling by channel, outlet, or geography
Quantify synergies and growth opportunities to support pre-deal or cleanroom efforts
Sales representative and/or channel margin analysis to rank performance

EY-Parthenon commercial strategy team

Our latest thinking

How divestitures can fire up growth with a focus on commercial strategy

CEOs and their teams can prioritize commercial strategy when planning a carve-out or other separation to help ignite future growth. Read more.

Dietrich Chen + 1

How B2B pricing strategies widen the gap between PE winners and losers

Read the 2023 EY-Parthenon Global B2B Pricing Study highlighting the role of pricing capabilities in maximizing value.

Laura Higgins + 1

3 strategies to improve agile pricing decisions

To get ahead of the volatile market conditions, companies need to double down on an integrated approach to pricing. Learn more.

Susan Lee

How bolder CEOs take charge to shape their future with confidence

EY CEO confidence index assesses CEO sentiment across sector growth, price and inflation, business growth, talent, and investment and technology. Read more

Andrea Guerzoni + 2

How M&A revenue synergies can sweeten digital transactions

EY-Parthenon research shows digital deals that focus on revenue synergies can lead to higher valuations and premiums.

Amar Mehta + 1

How rethinking commercial models can generate growth

Businesses can accelerate growth by revamping commercial models to address changing customer needs and newly acquired digital assets. Read more.

Amar Mehta + 1

How AI in customer service can turn pain points into wow moments

AI in customer service can provide data-driven customization, speed and innovation that helps sales and marketing. Read more.

Dr. Khalid Khan + 1

Corporate and growth strategy

EY-Parthenon professionals can help your business design and provide transformative strategies for sustainable growth. Learn more.
Read more
Transaction strategy and execution

EY-Parthenon professionals can help your company maximize value throughout the deal lifecycle, from target assessment through integration and beyond. Learn how.
Read more
Restructuring and turnaround tax services

Our professionals advise in implementing commercial transactions that balance the material tax considerations with overall business objectives. Learn more.
Read more
Strategy consulting

EY-Parthenon professionals recognize that CEOs and business leaders are tasked with achieving maximum value for their organizations’ stakeholders in this transformative age. We challenge assumptions to design and deliver strategies that help improve profitability and long-term value.
Read more
Corporate Venture Building

Discover how our corporate venture building team designs and delivers cutting-edge digital businesses, guiding them from concept to cash.
Read more
Full Potential Paradigm™

EY-Parthenon’s proprietary diagnostic framework, the Full Potential Paradigm, can help lead your business on the path to a strong strategy. Find out more.
Read more

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

EY-Parthenon is a brand under which a number of EY member firms across the globe provide strategy consulting services.

Commercial strategy consulting

What the EY-Parthenon commercial strategy team can do for you