Michael Anders

Principal, Strategy and Execution, EY-Parthenon, Ernst & Young LLP

Senior leader focused on customer analytics and pricing. Has led engagements with dozens of Fortune 500 companies and private equity firms.

Michael is a principal in the EY-Parthenon commercial strategy practice focused on customer analytics and pricing for technology, hospitality and advanced manufacturing clients. He leads the EY-Parthenon commercial strategy analytics team, bringing data science, econometrics and statistical tools to support clients on pricing, customer behavior modeling and sales force effectiveness.

Michael's latest thinking

2025 EY-Parthenon PE Pricing Report

Download the 2025 EY-Parthenon PE Pricing Report to learn how private equity portfolio companies can build value with better pricing strategies.

03 Feb 2025 Susan Lee +3

How to unlock value from, measure and demonstrate loyalty program ROI

Loyalty programs can drive business growth and strengthen customer relationships, but determining their true value can be a challenge. Read more.

20 Dec 2024 Patricia Camden +1

Accelerating customer loyalty: leveraging trust, technology and data

Learn how companies can gain customer loyalty and trust through data insights.

30 Aug 2024 Patricia Camden +1

EY Loyalty Market Study: How to create modern affinity programs that transform connections and drive growth

In this webcast, panelists discuss the landmark EY market loyalty findings and how to design, implement and audit modern affinity programs.

20 Aug 2024 | 19:00 your local time

How local governments can address the housing affordability crisis

Addressing the housing affordability crisis through four key areas.

27 May 2024 Michael Anders +1

Software pricing: three key levers to create value

Software companies can realize higher net revenue through rigorous software pricing strategies. Learn how.

13 Dec 2023 Michael Anders +2
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