Consumer products industry

We believe the consumer products industry must find the right balance in managing the business of today and pursuing growth for tomorrow.



With constant regional and global disruption, the consumer products industry is at a pivotal inflection point. We know there are cost pressures to manage. Silos to flatten. Supply chains to untangle. Legacy systems to modernize. Products to innovate. All with an ever-changing consumer at the center.


Reinvent supply chains to enable cost savings and modernize the workforce, shifting organization focus toward visibility and trust with increased resilience across the complex supplier and customer ecosystem.

What strategic ops mean for your business

Many executives think of operations as a cost center. A 180-degree shift in thinking could lead to competitive advantage. Learn more.

How companies are achieving distribution transformation at speed and scale

Read how organizations can improve global supply chain efficiency through an integrated network of distribution centers.

How sustainable supply chains are driving business transformation

2022 EY research examines supply chain sustainability practices, KPIs and return on investment across the Western Hemisphere. Find out more.

    Consumer goods manufacturers recognize the need to drive efficiency in their operations and understand how digital tools can enable it. We help you drive scale and adoption of digital technologies and modernize operating models to meet volume requirements for growth and drive a return on investment.


    Is your digital strategy fit for the manufacturing future?

    Digital trends are propelling discrete manufacturers to reimagine their digital strategy for today and the future. Learn more.

    Why manufacturing equipment doesn’t need to be new to be smart

    EY teams helped a global consumer products company accelerate its digital transformation journey using legacy technology. Learn more.

    Advanced Manufacturing and Mobility Business Minute

    Advanced Manufacturing and Mobility leaders explore the critical business issues impacting our industry today, including COVID-19’s impact.

      AI is fundamentally changing the face of the consumer products industry with use cases that span the business. We help you scale from grassroots innovation to informed, responsible AI strategy that marries data and emerging technology with your broader transformation agenda.


      How GenAI changes the way CPG and retail operate — and consumers too

      As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.

      Forbes CMO Summit: How marketing leaders are preparing for impacts of GenAI

      Watch this video series highlighting how marketing leaders are approaching generative AI.

      The productivity potential of GenAI

      Explore the likelihood of future substantial productivity gains from the use of generative AI across sectors.

      How consumer affordability, loyalty and trust were redefined in the age of AI

      Consumers have redefined affordability, loyalty and trust in the age of AI. Find out how retailers and brands can navigate these shifts.

        Today, finance functions have to look at how the whole organization — and beyond — impacts the bottom line. We help you capitalize on opportunities to drive profitable growth, rethink organizational structure and reap the potential of information.


        US economic outlook October 2024

        The US economy is gently decelerating due to increased private sector prudence, but Fed easing should buffer the slowdown

        How top CFOs see 2024 unfolding and what they’re doing about GenAI

        Fortune 250 finance execs are watching interest rates and inflation closely while exploring generative AI applications. Learn more from our roundtable.

        US Future Consumer Index: Spend or save? A tension of economic proportions

        Will consumers spend their way out of inflation and recession? Find out.

          Creating seamless cross-platform experiences and communicating brand and product value are important to today and tomorrow's consumer. We work alongside you to design and improve customer experiences that can set you apart in the market and improve brand loyalty.


          Boost brand loyalty and grow with new GenAI marketing capabilities

          GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.

          Accelerating customer loyalty: leveraging trust, technology and data

          Learn how companies can gain customer loyalty and trust through data insights.

          Zero-party: The next frontier in consumer data

          Zero-party data helps businesses get the information they need to enhance the customer experience while respecting consumers’ privacy rights. Read more.

          How consumer affordability, loyalty and trust were redefined in the age of AI

          Consumers have redefined affordability, loyalty and trust in the age of AI. Find out how retailers and brands can navigate these shifts.

          Why data value exchange is important to retailers and brands

          Working together, retailers and brands can create a holistic data ecosystem to create new, meaningful consumer connections.

            Reinventing the consumer products supply chain for an interconnected future

            Learn how EY teams can help chief supply chain officers tackle challenges ranging from technology to sustainability to infrastructure to transform the supply chain and allow for growth and resilience.

            Female worker inspects bottled fruit juice on beverage factory conveyor belt for quality control

            Consumer in practice: Actioning CPG and retail transformation

            Our Consumer in practice playbook series offers practical insights and actionable steps to help CPG and retail leaders address a host of top-of-mind issues, navigate disruption and position themselves for both success today and growth tomorrow.

            Man running with empty shopping cart

            Real Time Insights with CNBC

            How can consumer industry leaders plan for the known, the unknown and disruptions ahead? This is Real Time Insights.

            To effectively understand and serve today’s consumer, companies must generate true consumer insights. Kathy Gramling, EY Americas Consumer Industry Markets Leader, says companies should be looking at data from search to purchase to generate insights. “The number one request from our clients is, ‘help me master experience,'” says Gramling. “We help our clients use AI to move from dabbling in personalization to curating an end-to-end experience for that shopper.”

            The executive order on artificial intelligence, issued in October 2023, is aimed at promoting the “safe, secure, and trustworthy development and use of artificial intelligence.” According to John Hallmark, EY US Political and Legislative Leader, the time for companies to pay attention is now. “This is like the Dodd-Frank Act for AI. There are over 100 workstreams that spring from the order,” he says, adding that those range from reports and studies to new mandates, disclosure requirements and regulations.

            Hear from our Leaders

            Latest consumer products industry case studies

            Leadership in Action: Painting the big picture

            How Kellogg Company Chairman and CEO Steve Cahillane transformed an iconic 117-year-old organization.

            How a consumer giant bridged the gap between cyber and business operations

            Case study: how a conglomerate fortified its manufacturing operations against cyber threats through a comprehensive approach.

            How a flexible supply chain raised the bar for the beverage industry

            The client’s goal: better accommodate future growth, predict customer demands, and add agility to inventory and production lines. Learn how we did it.

            How a frozen-foods powerhouse kept their cool on the way to being #1

            A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.

              If you could meet tomorrow’s consumers today, what would you ask?

              Disruptive forces are transforming consumer behaviors. What do consumers value? What will it take to serve them? How will your business adapt?



              Contact us
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              Our latest thinking on Consumer products industry

              How tech trends can lead the next generation of the consumer industry

              CP&R businesses proactively implementing and scaling evolving technology will be best set up to succeed in the near and long term.

              Accelerating customer loyalty: leveraging trust, technology and data

              Learn how companies can gain customer loyalty and trust through data insights.

              How consumer affordability, loyalty and trust were redefined in the age of AI

              Consumers have redefined affordability, loyalty and trust in the age of AI. Find out how retailers and brands can navigate these shifts.

              When consumer data drives, retailers and brands win

              Connected data is key for retailers and CPG to create consumer experience and lasting value. Focus on three areas to get started.

              When consumers want less but demand more, how will your business grow?

              What’s driving the evolution of consumption? Find out more so you can identify growth opportunities and adapt your business.

              How can you create a growth strategy where everyone wins?

              Today’s growth-at-all-costs model is broken. It’s time to redefine growth that delivers value for everyone.

              How consumer goods companies can address the duality of resilience and growth

              Many companies are delaying transformation of critical growth capabilities as they focus on challenges of today using yesterday’s capability. Read more.

              How do you teach AI the value of trust?

              The transformative potential of AI is high — but so are its risks. Can embedding trust from the start help your company reap AI’s rewards?