Generative AI (GenAI) is revolutionary. For financial services firms, transforming the business means both understanding and acting, while carefully managing the risks. Value creation from GenAI will come not only from cutting-edge technology but from a data culture that invests in foundational capabilities and develops a framework for risk management. Successful initiatives will manifest from a combination of industry domain expertise and a culture of innovation that envisions new ways of doing business through the convergence of GenAI and other next-generation technologies.
Generative AI might just be the transformative moment that changes everything
While AI has been widely used in financial services firms, GenAI stands poised to redefine the future of financial services from front to back office. As such, financial services firms must ensure their governance frameworks are aligned to the new risks that emerge from AI use cases being implemented throughout the enterprise fabric. Implementing GenAI requires heightened board-level attention to issues of ethics, trust and bias, along with renewed vigor for cybersecurity and data integrity.