EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.
At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.
Deliver on customer expectations in real time, every time
Customers expect timely, relevant brand experiences. The EY-Adobe Alliance understands the need for personalization at every touchpoint within the customer journey to foster loyalty, increase engagement and drive conversion.
Reveal the full potential of customer-centric growth and drive personalization at scale with the EY customer experience (CX) strategy and implementation capabilities and the power of the Adobe Experience Platform (AEP). Together, Ernst & Young LLP and Adobe empower organizations to capitalize on a seamless CX transformation that places customers at the heart of every engagement.
Personalization at scale benefits:
Collect, manage and unify first-party, real-time data from all channels by leveraging EY advanced data and analytics experience and Adobe generative AI (GenAI) capabilities to inform your personalization strategies and deliver unmatched customer experiences backed by data.
Establish and transform data-driven customer profiles into cohesive customer journeys across digital and physical touchpoints. EY approach to CX experience combined with AEP analytics and data features help you to deliver consistent personalization at every interaction and drive enhanced, long-term value.
Having access to unified, granular data from across all of your engagement channels creates a complete picture of your customers’ journeys – where they have been and where they are going – this provides opportunities for higher engagement rates and converting more prospects into brand loyalists.
Today’s content demands include personalization at scale, delivered efficiently and effectively. Our experience with global companies and deep sector insights, in addition to AEP’s unique technology that streamlines collecting and acting on customer data, you can leverage insights to scale personalization efforts and cater to a growing and diverse customer base.
Customer trust, privacy and security go hand in hand. Our extensive competencies in regulatory and compliance, parallel to Adobe’s robust data management capabilities, verify that your personalization at scale process is compliant based on data privacy regulations, like GDPR and CCPA. and industry-specific regulations, like HIPAA.
The EY-Adobe Alliance strengthens customer journeys faster, creating the personalized experiences they crave
Putting the customer at the top of your priorities translates into a better bottom line. The EY-Adobe Alliance can provide the clarity to accelerate your customer-centric transformation.
Together, EY and Adobe can help you gain access to an end-to-end suite of tools that can not only grow audiences, but also measure engagement to continually refine the customer journey. Begin your path to defining digital experiences with an integrated platform designed to amplify growth and reshape the customer experience at scale:
Using our experience helping organizations realize the potential of data and emerging technologies like generative AI (GenAI) to optimize decisioning, we can help enable the full potential of AEP’s in-the-moment decision-making capabilities, empowering you to instantly respond to customer interactions with personalized content.
Complementing AEP content management features, including making content creation and delivery more efficient, and verifying the delivery of the right content for every customer touch point, EY digital strategy teams help you unlock, improve and digitize sustainable growth strategies through marketing approaches that drive better outcomes across revenue, profitability and market share.
Understanding the need to maximize customer engagement, no matter how complex the customer journey, our comprehensive CX supplements AEP’s cross-channel engagement features designed to help you coordinate personalization at scale across all of your digital channels.
EY advance analytics teams manage, curate and examine data to deliver intelligent, action-driven insights. Our capabilities amplify Adobe Analytics by providing customized and versatile reporting dashboards and interpretations that inform your organization's customer experience KPIs and personalization strategies.
AI plays a significant role in generating better customer experiences while discovering new ways to engage customers. With deep domain and sector knowledge, EY teams expand Adobe AI features to help you meet customers where they are with a relevant experience; discover deeper insights; predict customer behavior; and quantify the incremental impact of marketing activities to forecast, plan and optimize the ROI of marketing investments.
Customer experience services
Generate long-term value and help deliver CX that improves customer engagement, traffic and revenue.
Navigating data regulations and driving better marketing personalization
A consumer products organization needed to navigate data regulation and reimagine how it would use first- and third-party data to drive personalized experiences. EY teams helped this company manage multinational privacy requirements, safeguard its customer data, and segment and activate the data for greater personalization.
