EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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EY–Adobe Alliance
EY teams’ approach to Customer Experience (CX) combined with the power of Adobe's end-to-end digital suite can help organizations drive growth, breakthrough digital barriers, and increase customer engagement.
The power of an ecosystem featuring Adobe
Ecosystems are beneficial in transforming the customer journey because they add momentum. This helps companies transform the journey more quickly, effectively creating a consumer-first reality.
Learn how the EY-Adobe Alliance can help you develop a customer-centric journey, including collaborative efforts with chief marketing officers and chief digital officers in both B2B and B2C arenas.
The rapid growth of the EY-Adobe Alliance is a testament to the EY focus on driving business value and building integrated, intuitive and engaging customer experiences.
Our solutions
EY has been a great partner for us. They were one of the earliest implementers of our real-time B2B customer data platform and helped us in our journey to get other B2B companies to adopt the program.
Our latest thinking
Putting a premium on human intelligence
Use GenAI to optimize your marketing content strategy and comply with disclosure requirements and expectations.
13 Nov 2024
Nuno Leal
How technology empowers compliance in personalization at scale
Discover how financial services can use GenAI to balance personalization at scale with risk management and compliance. Turn compliance into a competitive advantage.
16 Oct 2024
Matt Reger
Boost brand loyalty and grow with new GenAI marketing capabilities
GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.
25 Sep 2024
Steven Bailey
First movers reveal insights on deploying GenAI in marketing. New research from the EY-Adobe Alliance uncovers the resolutions CMOs face in adopting AI.
18 Sep 2024
How data management can establish trust and transparency
Data privacy and the ever-evolving means of gathering data can make or break a brand’s relationship with its customers.
08 Sep 2021
Erik Larson
Cookie-less Playbook: how to enable first-party data for the end of third-party cookies
With the end of third-party cookies, first-party customer is critical. Learn the top five considerations for enabling first-party data.
29 Jul 2022
EY-Adobe Alliance: How can GenAI revolutionize customer experience and data regulation?
GenAI is transforming business for forward-thinking organizations, enhancing customer experience and responding to data regulation.
26 Apr 2024
Scott Wellwood
Join top business leaders as they discuss tackling timely business challenges through strategic collaboration.
23 Apr 2024
How GenAI transforms the B2B customer experience with first-party data
Digital technology is providing more direct ways for businesses to engage customers and gain greater insight into their wants and needs. Learn more.
23 Feb 2024
Scott Wellwood
EY-Adobe Alliance: Enhancing CMO’s customer-centric approach with AI
Discover GenAI’s role in reinventing customer experiences with EY-Adobe Alliance. Uncover strategies CMOs can use to amplify personalization, content and digital value.
16 Feb 2024
How ecosystems transform customer journeys
Discover how an EY-orchestrated ecosystem can help companies create differentiated customer journeys.
22 Jan 2024
Scott Wellwood