Visionary CMOs are harnessing GenAI to transform customer experiences. Explore three key domains to help catapult growth.
In the generative AI (GenAI) future, business models and interrelated decisions can grow more complex and more powerful than ever before. But today’s narrative concerns artificial intelligence (AI) connectivity across the enterprise, enabling new innovation and disruption as well as personalized product and service recommendations using customer profiles, past data and recent interactions.
Where does the CMO sit in this future — and what hurdles need to be cleared today?
Unlock the future of marketing with GenAI and the EY-Adobe Alliance
Discover the transformative power of generative AI (GenAI) in revolutionizing personalized customer experiences with the latest report, “Unleashing GenAI in personalized experiences: 3 tips for CMOs.” This insight from the EY-Adobe Alliance offers a roadmap for chief marketing officers (CMOs) to harness GenAI and stay ahead in the competitive digital landscape.