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EY-Adobe Alliance: Enhancing CMO’s customer-centric approach with AI


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Visionary CMOs are harnessing GenAI to transform customer experiences. Explore three key domains to help catapult growth.

In the generative AI (GenAI) future, business models and interrelated decisions can grow more complex and more powerful than ever before. But today’s narrative concerns artificial intelligence (AI) connectivity across the enterprise, enabling new innovation and disruption as well as personalized product and service recommendations using customer profiles, past data and recent interactions.

Where does the CMO sit in this future — and what hurdles need to be cleared today?

Unlock the future of marketing with GenAI and the EY-Adobe Alliance

Discover the transformative power of generative AI (GenAI) in revolutionizing personalized customer experiences with the latest report, “Unleashing GenAI in personalized experiences: 3 tips for CMOs.”  This insight from the EY-Adobe Alliance offers a roadmap for chief marketing officers (CMOs) to harness GenAI and stay ahead in the competitive digital landscape.

This report can help CMOs:

  • Stay ahead of the curve with GenAI insights and trends
  • Apply actionable tips and strategies directly to your MarTech initiatives
  • Drive competitive advantage and growth in the digital age

Unleashing GenAI in personalized experiences: 3 tips for CMOs

Explore three game-changing domains that visionary CMOs can integrate into their digital transformation strategy to catapult their customer growth and increase revenue.


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How can GenAI reveal the humanity behind the data?

Together, EY and Adobe transforms CX. Our business and technology experience combined with Adobe GenAI can help you reach every customer where they are.

Boost brand loyalty and grow with new GenAI marketing capabilities

GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.

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