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Cookie-less Playbook: how to enable first-party data for the end of third-party cookies

Now is the time to update your marketing strategy.

Enable your marketing teams to understand your customers better by leveraging first-party data.

Third-party cookies have been enablers for digital experiences since the dawn of the internet. With the demise of third-party cookies, first-party customer data should be at the foundation of your marketing insights.

How will you use your first-party data to build customer insights and deliver data-driven, personalized experiences?

The EY organization addressed the same challenges by adopting the Adobe Real-Time Customer Data Platform, built on the Adobe Experience Platform, that links customer data with insights to drive the customer experience.

Learn the six key factors for enabling first-party data.

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EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.