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How auto lenders can reimagine themselves today for a world of change

The need for the industry to keep up as change accelerates amid uncertainty is driving companies’ efforts to refresh their approaches.


In brief
  • As the auto finance market transforms in response to new technology and stakeholder demands, it is reshaping value creation and service delivery.
  • Companies in the industry are using advanced technologies for cost management in an environment of tighter credit standards due to economic uncertainty.
  • Higher vehicle costs and heightened regulatory scrutiny are driving lenders to refine their models and prioritize flexible loans and the customer experience.

In the auto finance market, more change is expected over the next 5 to 10 years than over the previous 50 — reshaping how value is generated and captured within the industry. With so much in flux within organizations and in the broader market, how do companies face the macroeconomic challenges of today while planning for the dynamic innovations of tomorrow? 

Auto lenders must confront a world in which all of their stakeholders have evolving ideas about what services they want, and new technologies are upending how those services are delivered. Today, third parties such as customers and dealers all have growing expectations for seamless, transparent and comprehensive experiences with efficient self-service interactions and personalized options.

And technological change acts as an accelerant, enabling new value pools that are altering the dynamics of the finance ecosystem. Vehicle electrification, shared mobility and autonomous driving are reimagining the norms of traditional patterns of consumption and vehicle ownership, for example. Digitalization, the Internet of Things (IoT) and a focus on circular-economy principles are paving the way for “products as a service” models, as services are increasingly replacing products in today’s market. These models unlock new opportunities for cross-selling and upselling. 

As businesses seek to grow, and as they face increased competition in the market, they also aim to capitalize on artificial intelligence (AI), application programming interfaces, cloud computing and IoT within their own organizations. These advances have modernized technical and data architectures, and as a result, core platforms are being overhauled to meet the future needs of data-enabled businesses as they look to grow amid increased competition. 

All these changes are occurring against the backdrop of a macroeconomic environment unlike any other in modern history. Here, we explore just what’s so unique about today and what can be done to succeed.

Market pressures and trends — and how to address them

Businesses are making strategic decisions to effectively manage their operations in a period of dramatic uncertainty. Today, lenders are tightening credit standards to mitigate the increased risk of borrower default, as consumers — particularly those in lower-income brackets — are expecting financial instability.

 

As a result, cost pressures and containment are compelling many auto financing organizations to assess operating models and optimize costs, drawing on machine learning and generative AI capabilities. (For instance, lender focus has shifted to fulfilling customer service and collection needs through conversational AI rather than contact center agents.) Organizations are also exploring opportunities for outsourcing and identifying areas of strength to provide outsourcing and partnerships to others.

 

Outside of uncertainty, there are two broader areas of focus that exist today for auto lenders. 

 

1. Increased regulatory scrutiny

The Consumer Financial Protection Bureau’s exams and enforcement actions are increasingly targeting fairness and predatory business practices, as well as scrutinizing repossession practices, data collection and sharing, and customer complaint volumes. And a regulation by the Federal Trade Commission targets “junk fees” and repossession fees in a call for greater transparency. More broadly, evolving technology and the debate over whether it disproportionally impacts certain communities have triggered financial inclusion concerns. In response, auto lenders are considering: 

  • Upgrades and modifications to core servicing and compliance management systems to align with changes 
  • Deep-dive assessments of fees that document rationales while researching impacts on customer groups 
  • Process testing and reviews for comprehensive controls and performance indicators, especially for repossession oversight, issue management, product risk assessment and complaint remediation 
  • Preparation for potential regulatory examinations, assessing compliance and whether responses are adequate

 

2. Increased cost of vehicles and affordability

Auto production has returned to full strength, yet pent-up demand from pandemic shortages has been keeping prices high, according to industry sources1. And consumers are being squeezed by high interest rates, increased loan amounts over longer terms and the resumption of student loan payments. Electric vehicles also add a dose of complexity, as their sticker prices are typically higher, requiring competitive and flexible loan options. The industry has explored various trends to mitigate these impacts, including: 

  • Adjustments to key models (such as residual values and credit) to be more specific to consumers and assets, as well as forward looking 
  • A deeper focus on services and customer experiences rather than price, enabled through organizational, operational and technology changes 
  • A wider selection of cost-competitive and technologically advanced products that prioritize the company and customer focus on environmental, social and governance issues (requiring modernization transformations) 

Kacey Urlaub is a co-author of the article.

Summary

Significant change is upending the auto finance market, with stakeholders demanding better services and new technologies reshaping the ways value is created. Facing macroeconomic challenges, lenders must also adapt to evolving customer expectations, technological advances like artificial intelligence and the Internet of Things, and heightened regulatory scrutiny. In this unique economic environment, companies are tightening credit, using advanced technologies for cost optimization and reassessing operating models. They must also navigate higher vehicle costs and affordability issues, requiring adjustments in lending practices and a shift in the focus from price to the customer experience.

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