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How are real consumers approaching and thinking about the energy transition?
Growing adoption of new energy technologies and solutions means we are all omnisumers — participants within a dynamic energy ecosystem across a multitude of places, solutions and providers — but in different ways that spans “will, want to and won’t."
We help energy companies understand consumer expectations and transform their customer experience to meet those needs by putting people first.
Learn more about the five ecoEnergy profiles
Actively engaged in new energy options and advocates for sustainability
- 55% own their homes.
- 69% are willing to pay more for sustainable solutions.
- Higher proportion of millennials and Gen Z.
- First movers, willing to take risks and try new solutions.
Engagement approach
- Cultivate as advocates and align with values.
- Help them be at the leading edge with regular innovations.
EcoEnergy Champions are already engaged, feel personally responsible for the energy transition, and have already adopted a range of energy programs, products and services.
Want to accelerate customer connections through technology transformation?
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How EY can help
The team
Greg Guthridge
EY Global Energy & Resources Customer Experience Transformation Leader
Richard Charles
EY Americas Power & Utilities Customer Experience Transformation Leader
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