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Understanding brand loyalty starts with understanding customers, and that starts with data. The latest study by Ernst & Young LLP (EY US) surveyed over 1,500 consumers and more than 300 corporate employees across several industries to understand what is desired and valued through a consumer lens, as well as how companies are planning to evolve their current programs.
Join Patricia Camden and Michael Anders for an in-depth look at our landmark findings and a discussion on how brands can balance personalization and value to collect meaningful data, enhance existing programs and develop new ways to engage with customers to drive growth.
At the end of the webcast, attendees will be able to:
- Describe the gap between consumer expectations and current loyalty program offerings.
- Explain how loyalty programs are evolving with market demands.
- Identify ways to tailor loyalty offerings based on consumer segment preferences.
Webcast
CPE credits: 1.0
Total duration: 60 minutes
Time
your local time