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How to create new revenue streams with supply chain data monetization

Understanding your data’s worth is crucial for making informed decisions that can finance the next round of your supply chain investments.


Three questions to ask

  • How can organizations identify and capitalize on opportunities to monetize their data and analytics to create new revenue streams?
  • What foundational and advanced capabilities are required to support a successful supply chain data monetization strategy?
  • How should companies balance the need for data security with the potential for revenue generation when sharing data with third parties?

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In an era where data is the new currency, organizations are sitting on a gold mine, often without realizing its full potential. The shift from viewing data as a mere operational byproduct to recognizing it as a strategic asset has been rapid and revolutionary. Today’s businesses are not only expected to manage and analyze data but also to leverage it in ways that were previously unimagined. The quest for efficiency and competitive advantage has led to significant investments in analytics and generative AI, yet the journey doesn’t end there.

The concept of supply chain data monetization is emerging as a game changer, offering a path to not just recoup these investments but also to open entirely new revenue streams. The global market for data monetization is on an impressive growth trajectory, with estimates suggesting a multibillion-dollar potential. Despite this, many companies continue to share their valuable data without capitalizing on its inherent worth.

 

The opportunity for supply chains lies in recognizing the value of data beyond internal use —transforming it into a product that can be packaged and sold. This requires a strategic approach to identify who could benefit most from your data and how it can be transformed into actionable insights for others. It is about moving beyond gratuitous data sharing and toward a model where data becomes a valuable commodity.

 

The journey to data monetization in supply chains is not without its challenges. It involves a careful balance of sharing and security, pricing strategies and the development of new technology-driven capabilities. It’s a journey that requires a roadmap, one that aligns with your organization’s broader strategic goals and the evolving needs of the market.

 

Interested readers are invited to explore the potential of data monetization strategies in supply chain management by downloading our whitepaper. This is a call to action to start thinking about data not just as a tool for internal decision-making but as a product that can drive external value. It’s a glimpse into a future where data monetization is not just an option but a necessity for those looking to thrive in the data-driven economies of tomorrow.

Summary

Data’s evolution from an operational to strategic asset can spur future analytics and AI investments. Supply chain data monetization offers new revenue in a growing market, yet companies often underutilize it. Monetization requires transforming data into products, ensuring security and strategic alignment. Our whitepaper on supply chain data monetization urges viewing data as a product essential for thriving in future data economies.

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