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Automotive retail transformation

Automotive retail is undergoing major change as automakers work to transform the customer experience, drive loyalty and boost market share.

Significant changes in the operating environment and within the auto retail ecosystem — such as the rise of new mobility concepts, shifting mobility preferences, digitization and regulations — are forcing automakers and dealerships to rethink their retail strategies.

 

Customers also are increasingly able to access desired information across channels easily. Automakers and dealerships should seize the opportunity to transform their retail models to deliver a rich brand experience through seamless integration across all customer-facing channels. Challenges such as how to shift from a product-driven to a customer-centric approach, and how to offer mobility services based on value propositions instead of ownership, should be addressed.

 

Use our insights to learn more about the transformation taking place and what opportunities may lie ahead.

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    The automotive team

    Brad Newman

    EY Global Consulting Supply Chain and Operations Leader
    Hands-on business transformation leader. Youth advocate. Active outdoorsman. Husband and father of two.
    Chicago, USA

    Katie Johar

    Principal, Americas Captive, Equipment, and Automotive Finance Industry Market Leader, Ernst & Young LLP
    Americas Captive, Equipment, and Automotive Finance Market Leader: helping clients adopt modern strategies, technologies and methods across all aspects of transformation – strategy to execution.
    Charlotte, USA

    Amy Burke

    EY Americas Consulting Mobility Sector Leader
    Connects the dots. Strategy and people developer. Results-driven. Passionate about technology.
    Columbus, USA

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