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Consumer Products
Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.
Around the world, people are fundamentally rethinking what they value and how they use their time and money.
By giving consumers what they increasingly want and expect – from affordable products to more sustainable lifestyles – it’s an opportunity for consumer products companies to create a new relationship with them.
But it’s hard to get clarity around where consumers are heading or where growth will be from. And tough to know where to invest or exit, which alliances or ecosystems to pursue, or how to evolve operating models. We’ll work with you to create a new relationship with the new consumer by designing and implementing real-world strategies and actionable plans, making measurable differences at every step of your transformation journey.
Our latest thinking
What it takes to maintain brand relevance in an era of endless choice
Brands face pressure as consumer habits change. EY Future Consumer Index shows CPG must focus on relevance and differentiation. Learn more.
27 Mar 2025
Robert Holston
How to measure and demonstrate loyalty program ROI
Loyalty programs can drive business growth and strengthen customer relationships, but determining their true value can be a challenge. Read more.
20 Dec 2024
EY Canada
Trust by design helps grocers maximize customer experiences
Grocers that adopt a trust by design approach now can improve customer privacy experiences in ways that foster loyalty and sustainable growth. Learn how.
12 Dec 2024
Charlotte Sobolewski
Are retail CEOs pessimistic? Cautiously optimistic? Or just realistic?
Retail CEOs are more pessimistic about the outlook for the industry than CEOs in other industries. Does this mean it’s all bad news for retail? Learn more.
05 Dec 2024
Malin Andrée
Resilience could be retail’s next big value driver
Retail’s Future: Foster Resilience for Growth and Profit
08 Aug 2024
EY Canada
Rethink customer experience as human experience
Technology will transform customer experience. Competitive differentiation will come from connecting to what is essentially human. Learn more.
01 Jul 2024
Laurence Buchanan
Five ways consumer brands and retailers can strengthen sustainability claims
Sustainability disclosure requirements are taking shape in Canada and around the world. Consumers are increasingly making buying decisions based on a product or brand’s sustainability commitments. Now’s the time for consumer brands and retailers to strengthen sustainability reporting. Doing so can mitigate risk while reinforcing customer loyalty.
08 May 2024
Chloe Barnabe
How to balance the CPG, retail and consumer relationship
Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.
24 Apr 2024
EY Canada
Three best practices to drive entrepreneurial success
Explore EY’s Proven Practices for Entrepreneurial Success in Canada.
25 Mar 2024
Rachel Rodrigues
Retailers: jointly own your customers’ journey to strengthen their trust and loyalty
Meeting today’s independent consumers means getting to know them in a new way and being accepted into their circle of influence.
04 Sep 2023
EY Canada
A growing demand for cannabis testing is creating new ways for companies in this industry — and adjacent sectors — to grow.
31 Jul 2023
EY Canada
Four ways to foster trusted e-commerce experiences in health care
Trust, health care and regulated products must go hand-in-hand in a digital world. Learn how growth in health care e-commerce breeds opportunity.
12 Jul 2023
Warren Tomlin
Why it’s time for a digital, direct-to-consumer health care revolution
Embracing health care e-commerce helps patients and providers alike to spark better results. Learn more.
20 Jun 2023
Warren Tomlin
Will cannabis industry optimism cultivate sustainable progress?
Cannabis executives are excited about market opportunities. Even so, they face a barrage of complicating factors.
11 Apr 2023
EY Canada
How EY can help
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EY’s Commercial Transformation offering can help your organization reignite growth while optimizing sales and marketing investments and returns, enabled by growth strategy, advanced commercial analytics and differentiated capability deployment.
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The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
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EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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EY and P&G help organizations attain higher levels of manufacturing performance.
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The EY-Shopify Alliance team can help your business activate and scale e-commerce to increase the potential of online commerce. Learn more.
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Our Supply Chain & Operations professionals can help you modernize your commercial compliance.
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