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Cannabis executives are excited about market opportunities. Even so, they face a barrage of complicating factors. And the strategic decisions they make today will ultimately determine whether that sense of optimism can lead to lasting business results.
Our first-ever global EY Cannabis CEO Survey offers a valuable snapshot of industry sentiment in Canada and around the world. The leaders we spoke with are enthusiastic about the future. But opinions vary as to what that future could look like, how quickly things will change and who the industry challengers and laggards will be. Meanwhile, ongoing disruption continues to throw complex factors into the mix.
From excessive competition and oversupply to pricing and margin pressure, consolidation, economic uncertainty, increasing cost of capital and a slew of other macroeconomic and business trends: cannabis execs have a lot to consider as they work toward industry maturity.
Read the Cannabis CEO Survey 2023 report
Summary
The global EY Cannabis CEO Survey summarizes executive views across a range of factors and on the future of the industry itself. The findings make it clear: profound change is coming. The choices executives make now will play a large part in determining what that change — and the future itself — will look like overall.