The cannabis industry faces complex challenges, and they won’t have just one right answer. Solving these challenges should be a social process with stakeholders including operators, governments, creditors and investors all coming together with each playing an important role. 

Rami El-Cheikh

Partner and Leader, EY Consumer Markets | Americas Cannabis Centre of Excellence

Americas cannabis practice leader. Corporate and business strategist. Mergers and acquisitions advisor.

New market realities are redefining the very meaning of value. As an EY Parthenon Strategy Partner, Rami works with clients to evolve, grow and maximize shareholder value.

Rami brings a wealth of cross-sector experience in developing and executing strategic plans, growth strategies, profit improvement programs and market assessments. He enables clients to get a comprehensive understanding of their greatest growth levers, and develops plans to help them realize their full potential. Before joining EY, Rami led a national pharma, life sciences and cannabis strategy practice at another global professional services firm.

Rami is a Certified Management Accountant (CMA) and certified Project Management Professional (PMP). He also holds a Master’s of Business Administration degree from Concordia University.

How Rami is building a better working world

“Our clients create all kinds of value beyond financial results alone. Innovative solutions. Game-changing products and services. When we help them think through those possibilities and drive growth, we get to play a part in bringing that value to life. That’s very meaningful to me.”

 

 

Rami's latest thinking

Four strategic steps for Canada's consumer product and retail sector to navigate tariff uncertainty

Explore how Canadian consumer product and retail businesses can sustain competitive advantage amidst shifting tariffs. Uncover four strategic steps to navigate uncertainty effectively.

11 Mar 2025 Rami El-Cheikh

Cannabis fireside chat CEO survey report

In this webcast, our panelists from the EY Cannabis Advisory Board provide a deep-dive into the 2023 Cannabis CEO Survey Report.

22 Jun 2023 | 18:00 your local time
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