Embracing innovation drives commercial success by streamlining processes, enhancing marketing strategies and maximizing profitability.

Ziv Yaar

Principal, Business Consulting, Ernst & Young LLP

Focused on the intersection of digital, advanced analytics and life sciences.

Ziv boasts nearly 30 years of advanced analytics experience across various sectors. With a multidimensional perspective, he aids the life sciences industry in adapting to technological advancements.

Applying knowledge from different industries, Ziv motivates agile teams to create and implement robust digital assets for centralizing marketing and content production. This approach has saved clients up to $30m annually, promoting new technologies usage by 75% and increasing revenue by over 10% for some growth brands.

Ziv previously served as a partner at a management consulting firm and a professional services company, and as a leader at an advertising and marketing technology company. He has an MS in Electrical Engineering from Stanford.

Being highly involved in generative AI, Ziv strategizes its uses and focuses on devising realistic parameters for artificial intelligence (AI) applications, ensuring efficiency and compliance.

How Ziv is building a better working world

With generative AI creating a buzz across all sectors, Ziv is an active player in the development of internal and account-level strategy regarding the new technology.

He is contributing his knowledge of underlying data systems, and the opportunity and challenges they present, to develop realistic parameters around the uses of AI in an effective and compliant way. 

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