EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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Shubu helps clients successfully apply MarCaps frameworks, tools and processes to develop growth-oriented marketing capability plans; has assisted others with measuring, monitoring and managing marketing, advertising and promotions using agile, data-driven approaches. Shubu was also Director of Connection Effectiveness and Productivity at a large consumer packaged goods company where he led the organization’s global effort to improve the effectiveness of brand marketing communications and increase media productivity. He served as a consultant for several large consumer packaged goods clients on brand growth strategy and marketing spend effectiveness.