EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.
At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.
Consumer and Generational Strategist, Consulting, Ernst & Young LLP
Former journalist turned consumer and retail thought leader. Articulates trends and data as human-centric insights. Strategic communicator, storyteller, trend watcher, wife, mom, coach, advocate, ally
Alison studies Gen Z as the change agents driving societal shifts in consumer behavior, the future of work and digital transformation acceleration. Well-versed in consumer behavior evolution, she researches how the increasing pace of change influences sociocultural shifts.
She is a sought-after keynote speaker and thought leader, recently named a 2022 Top 100 Retail Influencer by RETHINK Retail.