EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
How EY can help
-
Our Strategy Consulting teams help CEOs achieve maximum value for stakeholders by designing strategies that improve profitability and long-term value.
Read more
As Anheuser-Busch InBev expanded to support its employees, it focused more and more on its consumers, zeroing in on a brand’s place within the local culture. “You need a deep understanding of consumers and their preferences,” says Sam Johnson, Americas vice chair, accounts, EY. “This is something that Anheuser-Busch InBev does extremely well. What happens in this part of the world may not happen in another.”
There are numerous examples of large food companies acquiring local brands and expanding them into the mass market, often causing these brands to lose their appeal. However, Anheuser-Busch InBev took a different approach, scaling up products only when it made strategic sense.
In its expansion journey, Anheuser-Busch InBev sought a partner to bring Brito’s vision to life. EY was honored to play a pivotal role in this effort. The company recognizes that true shareholder value stems from the pursuit of long-term growth rather than short-term financial gains. At EY, we help organizations operationalize these principles—showing how data can be effectively shared between trading partners, how advanced analytics and AI can drive shareholder returns, and how engaging stakeholders, including employees, ecosystem partners, and consumers, is essential to achieving sustainable value.
This effort requires an ability to manage great complexity. Yet it rests on a deceptively simple premise. “We built the whole company around the idea that people are the only sustainable competitive advantage you have,” Brito says. “And very talented people is really the way to go.”