In semiconductors, there is a shortage right now. How do you get real-time visibility into that? The only way is to get information from beyond your four walls — it will come from your ecosystem of suppliers, partners, distributors and even retailers.
Companies do not necessarily own the customer anymore, and they do not own all the customer data. They may be working through a distributor, like an online retailer or grocery store. Therefore, they need to get that data from data brokers or have an arrangement with partners in their ecosystem.
Consumer sentiment is changing as well. Consumers want customization, transparency into where and how things are made and insights into the sustainability of the product. Companies must collaborate across the supply chain and share data to offer these insights.