Capital markets access for underrepresented entrepreneurs
Another theme that emerged from discussions at SGF was how virtual networking has enabled VCs to expand their outreach to women and minority-owned firms that historically have lacked access to capital markets. In the session, “Impact investing: generating measurable positive social or environmental impact alongside financial return,” panelist Edward Dugger III, president of Reinventure Capital, shared his view on access to capital. “We cannot afford to fail. We must show the way here for this to be a viable investment approach,” he said. “So much is riding on this in terms of correcting the inequities that currently exist.”
In recent months, many VC firms have made significant commitments to increase the funds invested with founders from underrepresented communities. Virtual meetings are ideal for expanding the pool of potential targets to include companies that previously may have been overlooked.
This is a significant development because the old way of identifying possible investments has always hindered entrepreneurs lacking strong personal networks or private companies without ready-made networks and extensive travel resources.
VC firms that are serious about their commitments to underrepresented communities can use virtual screenings to discover entrepreneurs who otherwise would struggle to be noticed. Greater use of this technology can represent a huge step forward for the industry and the many women and minority founders — and their leadership teams — who deserve funding for future growth.
There should be an additional benefit once face-to-face meetings resume: many entrepreneurs have been relocating to places like Denver, Miami, Austin, and other cities with nascent but still developing tech scenes. In some instances, cities are offering strong incentives for pandemic relocation. The movement of startup culture may energize and inspire entrepreneurs in previously overlooked areas, sowing the seeds of opportunity with expanded access.
A hybrid approach to networking
Of course, in the future, in-person meetings will be permissible once again. But the sense among participants at SGF is that virtual communication offers too many benefits to discard entirely. As pandemic threats dissipate, we’ll likely see VC firms take a hybrid approach, relying on virtual meetings whenever possible and using face-to-face as needed.
Finally, while it’s true that technology is enabling VCs to expand their universe of potential investment targets, they will always value introductions from people they know and trust, particularly in an environment that limits conference attendance and face to face meetings. Founders need to continue to develop relationships with law firms, banks and even advisory firms such as Ernst & Young LLP that can connect them with potential investors. They also should tap their network of fellow entrepreneurs who have raised capital to see if those investors may be interested.
One approach to opening the doors is participation in the EY Entrepreneurial Winning Women program or the EY Entrepreneurs Access Network for minority-owned businesses. These proven business accelerators support underrepresented entrepreneurs through education, networking and introductions to investors. They can help founders find and access the tools and relationships necessary to take the next step.
Every entrepreneur with a scalable idea should be able to realize its potential — and the nation will surely need the jobs created by more equitable access to capital and opportunity. As the economy begins to heal, more entrepreneurs will need access to start-up and growth capital. It’s clear the adaptations embraced in 2020 could go a long way toward expanding capital availability for previously underserved industries and communities. The investment community should work to preserve the broader access it experienced in 2020 to fuel the economic renaissance we need now.
The views expressed by the author are not necessarily those of Ernst & Young LLP or other members of the global EY organization.