How are companies using AI to boost product innovation?
Dan: CES is all about product innovation and AI is everywhere here at CES. So, I've largely put that into two buckets. The first bucket is where there's an existing product and we use AI or machine learning to make this product smart. But the second bucket is one we're seeing, particularly in the health space, where AI is the product itself and the whole value proposition for the consumer is the insights that come from AI. So, if they're selling some device, it's usually just a mechanism to be able to collect data for the AI to work. Think of this as a device you wear to help you sleep better at night or a medical diagnostic kit that you can use to be able to treat yourself better with samples at home.
How is AI helping businesses better understand consumers?
Dan: Every business today needs to be consumer centric. You can't produce a product and hope that people use it anymore. As these products become more intelligent, that gives the opportunity for companies to listen and learn about how consumers are using their products. Are they using it every day, or have they stopped using it after two days? Are they using it for what we intend them to, or have they come up with entirely new reasons? And as companies do this, they're able to better create marketing campaigns to meet consumers where they are, or to be able to add more value by adding new features into the products in the future.