Due to their digitally connected lifestyle, this generation consumes nonstop communications — news, texts, tweets, emails, work, school, events, etc. — on a global scale instantaneously and always. They live in a constant state of overwhelm. They are admittedly high-stress, anxiety-ridden and untrusting of the world around them. But, they talk about it. They seek help. They want to address mental health. Companies who understand this will recognize the need for Gen Z to find holistic outlets for mind and body in all aspects of their lives, not just in terms of fitness or nutrition.
How and where they live and work, what they eat, and where and how they buy will be intentional choices, based on how it makes them feel. The healthcare industry will need to be poised and ready for an onslaught of mental wellness focus in the coming years. But the focus on health must be addressed and needs to start well beyond the hospital.
Considerations
