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When it comes to volatile or recessionary periods, organizations that focus on innovation and growth in the long run usually come out on top. In this video series, Seth Matlins, Managing Director of the Forbes CMO Network, sat down with Johanna Assous, EY Americas Business Transformation Leader; Shivram Vaideeswaran, Global Head of Delivery Marketing at Uber; and Don McGuire, Qualcomm’s Chief Marketing Officer (CMO) at the Forbes CMO Summit to dissect how leaders should approach today’s challenges and best prepare their companies to weather the storm.
The Forbes CMO Summit is an annual event that brings together some of the world’s top marketing executives and thought leaders to explore the latest strategies and trends in the field. The event provides attendees with the opportunity to gain actionable insights and strategies to grow their organizations. The topics covered at the summit included branding, consumer insights, digital marketing, customer experience, analytics and innovation.
Summary
CMOs have the difficult task of balancing brand management, sustainability, innovation and economic viability. Hear how several world-class CMOs including Qualcomm and Uber are facing these challenges head on.
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