4. ESG reporting is becoming increasingly linked with financial reporting, and its success is largely tied to effective stakeholder engagement and clear communication
At many companies, the investor relations team is heavily focused on stakeholder engagement and outreach in partnership with the sustainability team, with a particular focus on large index fund holders. The goal is to enhance their understanding of ESG goals related to achieving net zero; their diversity, equity and inclusion (DEI) goals; and how they’re progressing toward these goals.
In addition to building and maintaining stakeholder relationships, many companies are also engaging with employees and customers through an independent materiality assessment to understand their ESG priorities. This process helps the company not only collect this information to inform the executive leadership team, but it’s also shared with the board so they can better embed sustainability principles into the culture and DNA of the company.
Since climate change is often at the top of the materiality list, some companies are setting short-term and long-term net zero targets, coupled with strategies to achieve those goals through a publicly available decarbonization plan.
Additionally, finance must work with business partners across the company to ensure ESG and sustainability become core parts of its corporate culture. Stakeholder engagement is continuously evolving to include public policy leaders as well, with the sustainability team now merging with the public policy team at some companies. As mandatory disclosures evolve and stakeholder demands expand, it’s important for teams to think about the long-term goals of the company to determine where these positions best fit organizationally.
5. Corporate compensation is now being tied to ESG performance
According to research published by Merel Spierings of The Conference Board, the majority of S&P 500 companies are starting to tie corporate compensation to ESG performance, with a strong focus on achieving goals related to DEI and emissions reductions. Other companies are integrating sustainability with other core business priorities. That could mean setting a goal to increase the number of ESG-related funds that hold their stock or tying the achievement of their ESG strategy to both executive and employee compensation to demonstrate accountability in delivering on their sustainability-related objectives.
On a practical level, for companies that link ESG to executive compensation, progress toward ESG goals is measured and reported on a quarterly basis to the board and full employee base. At the board level, the governance and nominating committees may oversee the overall business-related sustainability matters, and the audit committee could oversee the financial risk, accounting and other filing disclosures related to sustainability. The compensation and human resources committee then might review the sustainability-related goals that they’re using for compensation to ensure targets were achieved and adjust pay accordingly. By doing this, employees are aligned with the company’s goals and empowered to prioritize and support sustainability.
6. Companies are hiring or designating someone in controllership to focus on ESG and corporate reporting
To assist with the ESG reporting evolution, companies are hiring ESG controllers to ease the transition. An ESG controller can contribute data collection skills, a focus on controls and a reporting infrastructure resident in finance.
ESG controller positions are highly cross-functional, so being able to collaborate across the company is critical for success. They should be prepared to have consistent touch points with not only the sustainability team, legal and government affairs teams, but also engineering, marketing, investor relations and communications teams. Clear communication is critical to ensuring messaging around ESG initiatives is consistent internally and externally.
Increasingly, sales teams are becoming interested in ESG information because it is starting to be required in proposals, as customers want more ESG information. Acquisition teams may also be interested to learn about the company’s ESG strategy to ensure any potential acquisitions are ESG-aligned.
The responsibilities for an ESG controller can usually be broken up into two buckets:
Ensuring that the company is ready for global reporting standards
This is achieved by making sure the company has all the processes in place to comply with the standards across international jurisdictions, if applicable. The level of detail required is significant.
Defining finance’s role and establishing what aspects of the corporate ESG strategy it’s responsible for achieving
This is a broader approach, as finance teams can offer significant value in several areas. Since ESG controller roles are brand new, at the beginning, a lot of time should be dedicated to figuring out how to best structure the position. The responsibilities of the role should also be nimble and adaptable, as the reporting requirements and needs of the company evolve with time.