EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.
At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.
EY teams help retailers and brands build digital commerce strategies in the new world of customer orchestration. This positions companies to create the right experiences in the right channels to increase customer lifetime value, optimize marketing costs and unlock profitability.
Points where consumers interact with a retailer are expanding. New ways of purchasing are emerging, and customer journeys are evolving. Nonlinear paths to purchase have redefined channel purpose, emphasizing value to the consumer rather than just transactions. Competing in this new era of digital commerce requires retailers to fortify their foundations in the face of ever-changing consumer and market dynamics.
Solution benefits
We believe in grounding your strategy in improving customer lifetime value, moving away from channel effectiveness to increasing customer loyalty.
We help retailers rethink commerce strategies, maximizing channel purpose, space and footprint to orchestrate relevant, connected and continuous journeys ready for any established or emerging channels.
Our future-back approach positions retailers to achieve resilient new revenue models and top-line growth, manage marketing costs, and create future-ready efficiency and profitability.
From omnichannel to omniready, it’s experience, fortified.
Solution features and functionality
We focus on identifying the critical digital commerce capabilities that best align to retailers’ business ambitions. We help you define a new roadmap for profitable growth starting with understanding your opportunity, rethinking current and future customer journeys, and determining the right capabilities and technologies to transform the front office.
Our digital commerce capabilities are organized under four key pillars:
Identify and prioritize what, where and whom to sell to, to drive long-term value. Offerings include:
Assortment mix and profitability analysis
Pricing strategy and operations
Channel strategy
Market and competitive analysis
Marketing strategy
Customer segmentation
Activate data and implement platforms needed to enable your strategy, roadmap and experience. Offerings include:
Customer data and insights
Analytics and reporting
Information security and privacy
Decision management
Product information management
Customer experience delivery
Using consumer data insights, activate full funnel planning and optimization. Offerings include:
Campaign, creative and content strategy
Cross-channel orchestration
Performance marketing assessment
Customer journey mapping
Offer development and management
User experience research
Design an operational blueprint to activate your strategy and optimize fulfillment standards. Offerings include:
Distributed order management
Store fulfillment
Customer service management
Operating model and org design
Demand planning
Finance operations
Why EY
We help retailers fortify their businesses for disruptions ahead. With more than 6,000 retail professionals serving 12,000 retail clients globally, our deep sector knowledge and experience with industry-leading digital commerce platforms enable us to drive transformation from strategy to execution.
Alliance relationships
Through our key alliances, we innovate solutions to pervasive challenges in this evolving world of digital commerce. Our retail teams bring a broad range of EY Ecosystem Partners to bear when designing and executing digital commerce strategies, such as Adobe, BlueYonder, SAP, Shopify and Snowflake.
How to launch a sustainable direct-to-consumer business in no time
The Innovation and Experience Design practice at EY helped a co-op find a market niche and co-create a thriving new business in six months.