Customer and growth solutions

In Insurance

We help insurers reset their growth strategies, adopt the right tech and retool experiences for stronger relationships with customers and distributors – from crisis to recovery and growth.
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What EY can do for you

The insurance industry is fundamentally changing: the COVID-19 pandemic, geopolitical tensions, domestic politics and social unrest have a near and long-term impact on customers.

While unparalleled challenges to consumers and distributors have impacted both property and casualty, and life and annuity carriers, we believe the industry has a critical role to play in improving consumer well-being and supporting the economic recovery. To start, insurers should ask themselves:

  • Are the products they offer today the products their customers need in the future?
  • Are they realizing the true potential of digital and data-driven marketing?
  • Are they ready to service the digital needs of their customers?
  • Are they optimizing their agents and making the most of distribution channels?

Tackling customer service gaps, focusing on product innovation and assisting customers and distributors in adapting to unprecedented change, insurers can bolster their customers’ resilience and strengthen brand loyalty.

Our teams

From across the global EY organization, we bring together diverse teams of people, platforms and technologies. Coupled with the wider ecosystem of alliance and ecosystem relationships, EY teams create progressive solutions that help businesses meet their transformation goals.

Our teams include former insurance CMOs, and heads of sales and service with experience in consumer behavior, digital marketing, customer experience and product design. We work hand in hand with former senior executives and data architects from leading technology firms to deliver better end-to-end transformative solutions that property and casualty, and life and retirement insurers can trust, including:

  • Strategy development
  • Product innovation
  • Solution design
  • Tech implementation
  • Operational oversight
  • Customer service modernization
  • Distribution and sales optimization
  • Marketing transformation

Whatever the scale of the challenge, from crisis to recovery and growth, we help businesses adapt with agility, through three drivers of value — humans at the center, technology at speed and innovation at scale. We reframe businesses, services and processes so that EY clients can thrive and grow — now, next and beyond.


Our latest thinking

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Unlocking hyper-growth: how tech-savvy B2B2C CMOs transform demand generation with data-driven strategies and collaboration. Learn more.

Reimagining Growth: The LIMRA-EY Experienced Financial Professional Study

Learn LIMRA-EY Experienced Financial Professional Study shares how life insurers and annuity providers in strengthening financial professional engagement.


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