Food safety requires connection and collaboration
The New Era of Smarter Food Safety is more than just a new set of enforcement priorities; it is an opportunity to capitalize on information, innovation and internal and external relationships for the betterment of the company and its consumers. Successful implementation of the four pillars creates the foundation for safety, traceability and sustainability to strengthen trust in the food system.
1. A tech-enabled plan for traceability and accountability
As data acquisition and communication technologies rapidly mature, more digital inputs are enhancing the scientific application of detecting foodborne illness, thus enabling the food value chain to determine, with specificity, affected food. But within legacy systems, the traceability challenge remains: once determined, how do we find that food?
The FDA is utilizing genome sequencing to pinpoint specific organisms given their unique DNA. Identifying the pathogen is only the first step toward removing the threat posed by unsafe food. Next, investigators gather information and build a picture of the entire possible risk. Using this picture, they conduct investigations to determine the root cause and necessary corrective measures. Still, it can take months after a person falls ill to actually identify and recall contaminated food.
To harness the benefits of scientific progress, current record-keeping methodologies across the food system must be digitized into a congruent ecosystem. Today’s largely paper-based system continues to impede action and stakeholders’ disparate digital systems are rarely connected. Each manual process and paper form is an opportunity for lost records or data entry error, making tracing efforts difficult and time intensive. The longer the traceability processes take, the more delays impact an investigator’s ability to gather meaningful clues to confirm the source of contamination and the root cause. This results in a greater number of consumers who are put in harm’s way; therefore, the regulatory, financial and reputational costs also increase with recall time.
Today’s challenge is understanding traceability options and determining how to move forward to attain sufficient[1] traceability and add more efficiency and value. Consider using a multi-faceted approach to updating your traceability infrastructure. Blockchain provides an unalterable record of traceability and transparency into each preceding transaction in the supply chain. Sensors provide another means of tracking in addition to capturing real-time environmental data, production state and shipping times. IoT and AI will likely also play a role in improving track-and-trace capability. Making this investment comes with positive externalities in the form of data, the uses of which include improving supplier management, transportation channels and packaging specifications, and informing capital expenditure decisions.
2. Smarter tools for food contamination prevention and outbreak response
Data and analytics are the key factors in preventing recalls and associated adverse health consequences. Predictive analytics can identify when and where contamination is likely to occur; AI can perform imported food screenings at ports of entry; and genome sequencing can be used by regulatory and public health agencies to aid outbreak investigation.
As predictive analytics helps to identify when and where contamination is likely to occur, supplier audits can be utilized to drive reliability and prevention. However, this outcome can only be implemented at scale once the quality and compatibility of data sources are adopted throughout the entirety of the value chain to build a more responsive and consumer-focused food system.
The goal is to prevent contaminated products from entering the food supply in the first place. A combination of data analytics, AI, and remote and third-party audits can transform prevention controls, drive reliability and reduce long-term costs.
3. New business models and retail modernization for food and agriculture companies
Consumer preference moves the food industry. The COVID-19 pandemic is a clear example of how quickly the production and distribution of food must adjust to the changing demands of consumers. This impacts distributors, manufacturers and retailers, all of which must address food safety controls such as temperature, cross-contamination, product traceability and other regulatory issues.
During the pandemic, many food and agribusiness companies found their existing equipment and infrastructure to be insufficient in response to rapidly changing customer expectations. New food products and delivery mechanisms have unique hazards and quality issues that must be identified and mitigated, and new food safety and quality systems – when processes are not optimized – can hinder product speed to market.