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How EY can help
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Individuals want individualized experiences. We’re seeing a real demand for (and response to) interactions that are centered on customers at a personalized level. EY teams understand that providing those localized experiences demands business processes that are contextual and real-time in nature.
In essence, the closer business processes can get to making customer interactions feel like a 1:1 experience, the better the customer experience itself. The ecosystems that incorporate Pega are a great way of doing that.
Many businesses have approached different channels with different types of technology. They launched a mobile app. They built a website with self-service functionality. They’ve deployed chat capabilities. Yet, the technologies, data, workflow logic and rules across those channels is often unaligned.
Translating that reality to the customer experience results in disconnection. The mobile experience doesn’t reflect the online experience. Self-service is siloed because the interactive voice response (IVR) doesn’t get data from the self-service technology. Call center reps can’t see what the customer already tried online. Chat reps — and bots — have no view into any of this.
The result: customer frustration.
Contextual + consistent = customer satisfaction
Solving for this through an ecosystem bridges those divides and provides a consistent experience. Such was the case with a client of ours, a leading communications company.
The ecosystem we orchestrated identified ways to help our client improve their customer service — customer interactions, specifically. Part of the Pega technology suite is their Customer Decision Hub™, which helps propose the next-best action to take with clients.
We proposed leveraging this Pega technology to improve the client’s customer experience in such a way that it meshed with their existing systems and technology. This approach spanned all client interactions with the IVR system, call center, chatbots and live agent assist.
Thanks to how we understood our client — their business issues and aims — we could leverage Pega technology, so it provided the most value to not just the client but their customers as well.
With centralized decisioning and workflows along with intelligent process automation, client interactions that were once separate are now less so. And that means increased customer engagement and elevated operational excellence.
The power of EY-orchestrated ecosystems: proving greater than the sum of our parts
EY teams are orchestrating opportunities and helping clients realize tremendous benefits by coalescing multiple elements: EY services, Pega, client systems and legacy vendors, along with related technologies.