Mother and little daughter sitting on the floor at home using laptop and tablet

Playbook: What to know about the end of third-party cookies

Now is the time to prepare.

Cookies have been foundational enablers for digital experiences since the dawn of the internet.

However, users are demanding greater privacy and advertising needs to evolve to meet those demands.

Businesses can be better prepared to build their audience by understanding which advertising and marketing channels will be affected by the deprecation and updating their advertising strategy now.

“With third-party cookies, the industry was complacent. Now, there’s more at stake with the shift to first-party data.”

Cookieless playbook screenshot

The team

Joel Wright

Senior Manager, Technology Consulting, Ernst & Young LLP
Experienced digital leader. Customer advocate. Creative problem solver. Passionate about providing results. Proud father of three. Avid supporter of Wolverhampton Wanderers FC. Breakfast enthusiast.
Austin, USA

Cecilie Burleson

Manager, Technology Consulting, Ernst & Young LLP
Digital marketer. Passionate about advertising technology. Mother of an adoring toddler. Fitness enthusiast often found exploring the Pacific Northwest.
Seattle, USA

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