EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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EY Future Consumer Index
The EY Future Consumer Index tracks changing consumer sentiment and behaviours across time horizons and global markets, identifying emerging consumer segments and unique perspectives on which changes are temporary reactions to a current disruption and those which point to more fundamental shifts.
The Future Consumer Index surveys 23,000 consumers across 30 countries providing comparative data from around the globe. Over 230,000 anonymous online unique responses were collected from consumers ranging in age from 18 to 80 since it’s initiation in 2020.
How EY can help
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The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
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Discover how EY's customer engagement services can help your business improve sales & service productivity as well as maximize return on marketing spend.
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EY and P&G help organizations attain higher levels of manufacturing performance.
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EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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Discover how EY's supply chain team can help your business redefine its end-to-end supply chain and operations to support your enterprise objectives.
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Discover how EY's risk transformation team can help Boards and CxOs build agile and risk-aware organizations that make better decisions.
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Amongst growing disruption, increased complexity and heightened employee expectations, new approaches to change management can drive improved transformation outcomes.
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EY-Parthenon teams can help your business identify and implement consumer strategies relevant now as well as in the future. Find out more.
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Our latest thinking
How can brands turn fleeting deals into lasting value?
October 2024 EY Future Consumer Index reveals promising signs for New Zealand retailers.
Tune into how consumers feel to navigate the uncertainty
The 14th wave of the Future Consumer Index explores how cost of living pressures affect different aspects of Australian lives and the resulting shifts in behaviour.
Why consumer brands must look beyond Black Friday
Wave 13 of the Future Consumer Index explores the downshift in consumer spend and how brands and retailers must look beyond the current sales events to set up for a stronger 2024.
How brands can redefine value to connect with customers in tough economic times
Australians are increasingly worried about the future and it weighs heavily on their spend behavior. How do brands respond?
Cookies: Adjusting to the cookieless world
Third-party cookies are tiny programmes embedded in almost every website that track your behavior and share some personal data with marketers who want to reach you wherever you go. Pushed by regulators to do more to protect user privacy or explain what happens to data, Google and other technology giants plan to kill off these cookies next year.
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Are recessions the best times to redefine brand loyalty?
The 13th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.
If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
EY Future Consumer Index: when talk turns into action, be set for change
Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.
The Future Consumer Index
Latest Key Data Snapshot