Consumer Products

Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.

Around the world, people are fundamentally rethinking what they value and how they use their time and money.
 

By giving consumers what they increasingly want and expect – from affordable products to more sustainable lifestyles – it’s an opportunity for consumer products companies to create a new relationship with them.

But it’s hard to get clarity around where consumers are heading or where growth will be from. And tough to know where to invest or exit, which alliances or ecosystems to pursue, or how to evolve operating models. We’ll work with you to create a new relationship with the new consumer by designing and implementing real-world strategies and actionable plans, making measurable differences at every step of your transformation journey.


Our latest thinking

Is e-commerce enough to satisfy New Zealand’s discerning shopper?

The 14th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.

Are recessions the best times to redefine brand loyalty?

The 13th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.

How do brands redefine value in tough economic times?

The 12th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.

30 May 2024

Optimizing business costs for high CPG growth: A strategic approach

CPG leaders can make targeted cost cuts to build resilience, navigate economic realities and ensure future brand growth. Read to learn more.

19 Jan 2024 Ritvik Bhawan + 1

How GenAI changes the way CPG and retail operate — and consumers too

As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.

18 Mar 2024 John Dubois + 1

How to balance the CPG, retail and consumer relationship

Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.

24 Apr 2024


    Consumer companies’ challenges and opportunities

    Explore how consumer company leaders embrace volatility and adversity as engines for innovation, efficiency and resilience.

     



    EY Future Consumer Index

    COVID-19 has transformed the lives of consumers. What do they value? What will it take to serve them? How will your business adapt?

    Sustainability insights in Consumer industries

    Consumer-facing companies have an unprecedented opportunity to shape a sustainable future. How can they seize it?

    Case studies

    How GenAI is empowering talent at a PE-backed consumer brand

    By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.

    09 May 2024

    How a cosmetics giant’s transformation strategy is unlocking value

    Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.

    13 Sept 2023 Nobuko Kobayashi + 3

    How a frozen-foods powerhouse kept their cool on the way to being #1

    A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.

    02 Jun 2022 Morgan Malone

    How to launch a sustainable direct-to-consumer business in no time

    The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.

    28 Apr 2022 Mario Fäh


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