EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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Consumer Products
Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.
Around the world, people are fundamentally rethinking what they value and how they use their time and money.
By giving consumers what they increasingly want and expect – from affordable products to more sustainable lifestyles – it’s an opportunity for consumer products companies to create a new relationship with them.
But it’s hard to get clarity around where consumers are heading or where growth will be from. And tough to know where to invest or exit, which alliances or ecosystems to pursue, or how to evolve operating models. We’ll work with you to create a new relationship with the new consumer by designing and implementing real-world strategies and actionable plans, making measurable differences at every step of your transformation journey.
Our latest thinking
Is e-commerce enough to satisfy New Zealand’s discerning shopper?
The 14th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.
13 Jul 2024
Michael Summers-Gervai
Are recessions the best times to redefine brand loyalty?
The 13th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.
12 Dec 2023
Michael Summers-Gervai
How do brands redefine value in tough economic times?
The 12th wave of the Future Consumer Index explores how New Zealand consumers are responding to cost-of-living pressures.
16 Aug 2023
Michael Summers-Gervai
How to reach the independent consumer: the art of persuasion
Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.
30 May 2024
Optimizing business costs for high CPG growth: A strategic approach
CPG leaders can make targeted cost cuts to build resilience, navigate economic realities and ensure future brand growth. Read to learn more.
19 Jan 2024
Ritvik Bhawan
How GenAI changes the way CPG and retail operate — and consumers too
As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.
18 Mar 2024
John Dubois
How to balance the CPG, retail and consumer relationship
Why the changing dynamic in the CPG and retail relationship, means consumer-centricity is more important than ever to stay relevant. Find out more.
24 Apr 2024
Case studies
How GenAI is empowering talent at a PE-backed consumer brand
By using GenAI to remove routine tasks, a global consumer brand is harnessing the creativity of its employees and utilizing their time better.
09 May 2024
How a cosmetics giant’s transformation strategy is unlocking value
Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.
13 Sept 2023
Nobuko Kobayashi
How a frozen-foods powerhouse kept their cool on the way to being #1
A supply chain transformation helped a frozen-foods company keep up with demand throughout the pandemic and set the table for future growth. Learn more.
02 Jun 2022
Morgan Malone
How to launch a sustainable direct-to-consumer business in no time
The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.
28 Apr 2022
Mario Fäh
How EY can help
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EY-Parthenon teams can help your business identify and implement consumer strategies relevant now as well as in the future. Find out more.
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EY’s Commercial Transformation offering can help your organization reignite growth while optimizing sales and marketing investments and returns, enabled by growth strategy, advanced commercial analytics and differentiated capability deployment.
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The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.
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EY’s Direct to Consumer for Consumer Products, can help your business meet the changing needs of consumers. Find out how.
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EY and P&G help organizations attain higher levels of manufacturing performance.
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The EY-Shopify Alliance team can help your business activate and scale e-commerce to increase the potential of online commerce. Learn more.
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EY’s Operating model transformation can help consumer goods companies optimize today’s business while building the models of tomorrow. Learn more.
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Discover how EY's Smart Factory platform embeds manufacturing excellence by arming the shopfloor with dynamic predictive data analytics, virtual reality & AI.
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Supply Chain Reinvention helps clients effect a fundamental change in their performance to support sales growth, become more cost-competitive, minimize risk and improve operational resilience.
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