Customer engagement

Today’s empowered customer wants more than a great product or price — they expect seamless, omni-channel experiences that give them what they want, when they want it. To deliver, organizations must create loyalty by evolving their go-to-market model to be more customer-centric and technology-enabled, providing value at the “moments that matter”.

What EY can do for you

Marketing

It’s undeniable that customer expectations are evolving at a staggering rate, and organizations need to be a step ahead of these changes. Core to this transformation is marketing – which plays a key role in keeping a finger on the pulse of the customers, redesigning your value proposition and optimizing the marketing mix of products and/or services for today’s customer. To set this function up for success, investment in new capabilities across digital, content and channels is critical, so that you can deliver real-time personalized experiences at scale along the customer journey. 

At EY, our teams can help you prioritize the "moments that matter" most to your highest value segments, and understand the financial implications of your channel mix, supporting you to achieve your customer aspirations and help deliver a return on marketing investment.

Sales

Creating sustainable growth is a challenge many businesses face, especially with stagnating or shrinking markets, exhausted cost efficiencies and poor-performing departments. To stay competitive in today’s marketplace, businesses need to build trust, nurture relationships and improve commercial excellence. And EY can help your organization do just that, while also focusing on growth.

EY will work with you to improve channel sales effectiveness by reviewing your core channel economics, to reset your strategy and help ensure sales operations are aligned to your highest value segments and opportunities. Often, this involves streamlining and automating workflows to ultimately unlock frontline capacity.

Service

The heart of an innovative customer service strategy is more than just a product, price or feature. It’s a trusting relationship — one that’s difficult for your competitors to copy and impossible to steal. When transitioning to a truly customer-centric business model, you must treat every customer as an individual with unique wants, needs, dreams and goals.

EY can help you shift service from a cost center to a value center, improve productivity and help develop a tailored service strategy including an optimal cost structure that blends digital, innovation, right-sourcing and consolidation. Through effective implementation, this helps to increase your revenue from sales to service, enhancing both the customer and employee experience.

Our latest thinking

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Chief Marketing Officers are perfectly positioned to help other C-suite executives take their transformations to the next level.

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The Innovation and Experience Design practice at EY helped a Swiss cooperative identify a market niche and launch an entirely new business. Learn more.

How can you create a growth strategy where everyone wins?

Today’s growth-at-all-costs model is broken. It’s time to redefine growth that delivers value for everyone.

How data is bringing transparency to the car customization process

EY helped one of the world’s leading luxury automotive companies overcome some of the industry’s most complex issues.

How telehealth is helping address the challenges of COVID-19

Digital innovation is helping a leading US healthcare network cope with the challenges of social distancing.

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.

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