Retail

Today and tomorrow, successful retailers will be those that achieve the perfect balance between relevance, agility, efficiency and risk.

The balance of power in the retail industry has tipped decisively. Digital is empowering customers. Range and pricing is transparent; loyalty is scarce. New channels and competitors are setting expectations of convenience, value and experience that are hard to match profitably. However disrupted they are today, retailers know they must evolve quickly, and keep evolving, because this revolution will continue.

To thrive, retailers must make rapid adjustments to maintain their balance as the industry disrupts further. They’ll evolve at the pace that’s right for their business — sustaining their profitable legacy, while adapting for the future. We help retailers transform their business to deliver the personal, seamless, omni-channel experience that shoppers increasingly demand — in a way that’s profitable and sustainable. 

Transforming Retail Podcast

Our panel of professionals share insights on global retail challenges — from the changing consumer to tech-enabled transformation.

Our latest thinking

How to reach the independent consumer: the art of persuasion

Consumer products companies and retailers must find better ways to influence and engage the independent consumer. Learn more.

30 May 2024 Kristina Rogers

EY Future Consumer Index: when talk turns into action, be set for change

Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.

09 Nov 2023 Jim Doucette + 2

    How will customer-first technology create retailer value that lasts?

    Consumers expect more from retailers than ever before – it’s time for retail businesses to maximize technology to evolve for the future.


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