Sanae Yamada

Sanae Yamada joined Ernst & Young Tax Co. in 2012. Her transfer pricing consulting experience spans over 20 years, including 10 years in another Big Five/Four firm. She is currently the Tax leader for Consumer Products & Retail Sector, and also a member of EY Japan’s Regional Leadership Team, where she presents opinions and ideas on measures to build a better working world.

She has provided extensive advisory services to multinational companies for improving their operating model effectiveness, as well as transfer pricing policy and international tax planning. She has supported a wide range of consultation with international tax authorities, including IRS in the US and HMRC in the UK. 

Her focus sectors are Consumer Product & Retail and Life Science, where she not only collaborates with the other service lines within EY Japan, but also exchanges her sector knowledge through EY’s global network. She provides comprehensive services to clients in the food, cosmetics, apparel and pharmaceutical industries.

Building a better working world

"My mission is to assist various companies who see the potential for business expansion into overseas markets. Success in overseas markets is leading to more profits at the HQ side as the intangible property (IP) owner, and it makes positive influence on the economy in its home country. International tax advisory service directly or indirectly supports companies’ global growth, which helps to build a better working world.

In the consumer products sector, which is based on a "local production for local consumption" operating model, many HQs do not receive important information from foreign subsidiaries in a timely manner. The same can be said of companies that are expanding in overseas markets through M&A. I feel privileged to tackle issues with multinational companies and support their growth using EY's global network."