Purpose

At EY, we put our purpose — Building a better working world — at the heart of everything we do. 

We are committed to delivering insights and quality services that help build trust and confidence in the capital markets and in economies around the world. We develop outstanding leaders who create long-term value for all stakeholders leading to sustainable, inclusive growth.

In a rapidly changing and increasingly complex world, our purpose acts as our North Star, helping us navigate change.

Every audit, every tax return, every consulting opportunity, every collaboration, every question we ask helps make the working world better than it was before.

Our research reveals that purpose-driven businesses are better at attracting and retaining talent, sparking innovation, navigating disruption, and yes, making a profit.

Learn more about how your organization can embrace purpose. 

Our latest thinking

Supporting next-generation educational programs that combine the metaverse experience with a problem-solving mindset

Creating social value - EY is fulfilling its corporate responsibilities through EY Ripples, in which it leverages the professional knowledge of its people across various fields to carry out pro bono activities that benefit society. EY Japan is playing its part by operating a next-generation educational program utilizing the latest technologies.

28 Mar 2024 EY Japan

ESG and access to capital: Why insurers must stay focused on ratings

As ESG funds continue to grow their assets under management, insurers with sub-par ESG scores risk losing a key source of capital.

19 Dec 2022 Krisztina Bakor

The CEO Imperative: How can you put regeneration at the heart of creating value?

Stakeholders are challenging businesses to go further, faster in their efforts to be more sustainable. Read more.

16 Dec 2022 John de Yonge

Overcoming gender and minority barriers

【EY Japan】With the EY purpose of Building a better working world, we do business with a focus on the actions of our members. Moriaki Kida, EY Japan Chairperson & CEO, participated in a discussion at the invitation of Miki Oikawa, CEO of POLA Inc., who is working to develop a workplace that is inclusive and psychologically safe. This was facilitated by Tsukiko Tsukahara, President of Kaleidist K.K., which specializes in advising government organizations, companies and university research institutes about diversity and inclusion (D&I).

29 Jun 2022 EY Japan

Building a better working world

EY will use its long-term perspective and global insight to support Japan and its companies to drive change around the world, to set global standards for future generations, and to help build a new, prosperous and progressive society. This is my renewed vision of EY’s purpose.

16 Mar 2022 Moriaki Kida

Can repurposing drive your purpose in a circular economy?

Chemical companies can leverage the circular economy to create long-term value, fueling dramatic social and environmental benefits.

08 Sep 2021 Jade Rodysill +1

EY Japan’s Long-term Value Vision

EY Japan has launched its LTV vision and established the LTV activity policy for our clients, society and economy, and ourselves. We will not only support the sustainable growth of our stakeholders, but also take the lead in the transformation and pursuit of long-term value creation..

09 Jul 2021

Will there be a ‘next’ if corporate governance is focused on the ‘now’?

A new survey of European business leaders shows renewed corporate governance as key to long-term value over short-term pressures.

14 Feb 2021 Julie Teigland +1

How common metrics can drive long-term value creation

World Economic Forum’s International Business Council (WEF-IBC) metrics for sustainable value creation. Learn what every leader needs to know.

22 Jan 2021 Carmine Di Sibio

How changing the way we measure value helps companies focus on the long-term

Organizations that effectively anchor their approach to long-term value are best positioned to benefit from the value they create.

28 Feb 2020 Hywel Ball

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