EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
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Consumer Products
Consumers are evolving faster than ever – what they buy, how they buy it, and who they buy it from are all in play.
Our latest thinking
If you could meet tomorrow’s consumers today, what would you ask?
Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.
How GenAI changes the way CPG and retail operate — and consumers too
As generative AI for business takes-off so do generative AI business use cases for retail and CPG. But GenAI will change consumer behavior too. Learn more.
Future Consumer Index: Five consumer types you need to understand
The 11th wave of the global study explores the emerging priorities that will shape future consumption patterns. Learn more.
EY Future Consumer Index: when talk turns into action, be set for change
Brands must now choose sustainable packaging materials to keep goods fresh, but no solution comes without risk, investment or new partners. Learn more.
How to serve consumers who rely on tech, but don’t trust tech
Our global research shows how digital is transforming the consumer and why relationships shaped by trust, respect and value are critical. Learn more.
How will the metaverse change our behavior as it reshapes experiences?
The potential impacts of the metaverse on human behavior are yet unknown, but behavioral economics can help us explore the possibilities. Find out more.
Case studies
How a cosmetics giant’s transformation strategy is unlocking value
Shiseido, the largest Japanese beauty company, is reimagining its functions, processes and systems to create a global operating model. Learn more.
How EY can Help
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EY’s Commercial Transformation offering can help your organization reignite growth while optimizing sales and marketing investments and returns, enabled by growth strategy, advanced commercial analytics and differentiated capability deployment.
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Discover how EY's Smart Factory platform embeds manufacturing excellence by arming the shopfloor with dynamic predictive data analytics, virtual reality & AI.
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Supply Chain Reinvention helps clients effect a fundamental change in their performance to support sales growth, become more cost-competitive, minimize risk and improve operational resilience.
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