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Enhancing Tourism DX and Regional Revitalization
In Consulting
Due to the COVID-19 pandemic, redefining local communities has become an urgent issue in various regions. To support this, EY has made it our mission to develop “data-driven” strategies and ecosystems in business. With this in mind, we develop a framework for collecting and utilizing data, focusing on regional revitalization and tourism industry to promote digital transformation (DX) in tourism, make policy recommendations, and help the formulation of corporate strategies.
A significant impact from external factors such as the changing global scene and the spread of the infectious disease has accelerated the need for DX in tourism. The utilization of data can also allow tourism to play a role as a hub that connects various industries in the region.
In accordance with our mission to support strategy planning and ecosystem formation for data utilization in businesses, EY builds a framework for collecting and utilizing data to support tourism DX, makes policy recommendations, and engages in efforts related to data-driven businesses and corporate support, with a focus on regional revitalization and tourism.
Providing knowledge in collaboration with specialized teams across a wide range of industries and fields
EY has a wealth of global knowledge and experience, and our professionals in all kinds of industries and fields work together as a team to provide comprehensive support for a variety of business challenges.
Tomotaka Hirabayashi, a leading expert in the field, works closely with benchmark countries and regions where Japan plans to promote tourism in the future. Through this collaboration, he extracts insights that are applicable and relevant to Japan and provides services to share the latest and cutting-edge policy trends and the direction where Japan should head to.
What EY can do for you
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A data-driven strategy is indispensable for promoting regional revitalization and tourism. However, some regions still face various challenges, such as not having access to fundamental data or not being ready to use the data.
At EY, we support sustainable data-driven management and policymaking by providing execution support, including solutions to promote DX in these regions.
Related books and reports
WiT JAPAN & NORTH ASIA Travel Tech Thinktank Possibilities and Responsibilities of Travel In The Age of Generative AI Sponsored by: EY Strategy and Consulting
Building on the Global Travel Tech Thinktank held at WiT Singapore in October 2023, the Tokyo event gathered industry leaders to discuss AI's impact on talent, product innovation, empowering the long tail, and over-tourism.
Its purpose was to brainstorm ideas under the umbrella theme of “The Possibilities & Responsibilities of Travel In The Age of Generative AI”
International Banking Review 2024/25
Regional financial institutions play a vital role on the path to true regional development -Recent developments affecting the business of regional financial institutions
The International Banking Review 2024/25 will be widely recognised as a leading guide to international banking, and monetary policy. The publication will be made of articles contributed by leading Financial Institutions, Advisory Firms and Law Firms, highlighting financial opportunities/developments and domestic regulatory environments.
International fintech review 2023-24
Emerging Trends in the Japanese FinTech Market
The International Fintech Review will highlight important issues, key developments, and the very latest trends within the industry; and will provide our global readership with a clear understanding of the opportunities within the global fintech industry and also within individual domestic markets.
“The Future Business 2024-2033 All Industries Edition”（未来ビジネス 2024-2033 全産業編）
Editor: EY Strategy and Consulting Co.
Publisher: Nikkei BP
*Japanese edition only
For inquiries and purchases about the books, please check the following publisher’s website
– The Future Business (Nikkei BP website)
* You can download a special edited version for free from the above website.
“The Future of Tourism 2022-2031”（ツーリズムの未来 2022-2031）
Editor: EY Strategy and Consulting Co.
Publisher: Nikkei BP
*Japanese edition only
For inquiries and purchases about the books, please check the following publisher’s website
– The Future of Tourism (Nikkei BP website)
* You can download a special edited version for free from the above website.
Our latest thinking
A recurring theme of the webinar is the need to redefine tourism. A “workation” lifestyle, popularized during the COVID-19 pandemic, has made tourism an everyday event. In addition, emerging digital technologies such as the metaverse have the potential to undermine the concept of mobility in travel. We need to explore a multi-layered concept of tourism which embraces travel in the metaverse and the real world.
Okinawa takes the lead in tourism DX - how local innovation is driving long-term value
Capabilities in the areas of DX, data science and design thinking are vital to the structural transformation that tourism in Okinawa requires. This discussion highlights the potential of tourism to contribute to the promotion of human resources development and innovation which follow revitalization, and also deals with the future of the industry.
Is Japan ready for global trends as it welcomes back foreign tourists?
We began to see inbound tourists return once the border control measures were eased in October 2022, but the influx of travelers has exploded after the new year - to the extent that it reminds us of the liveliness of tourism that was apparent before the breakout of COVID-19. This report analyzes challenges that await tourism in Japan during the inbound recovery phase.
Tourism during the COVID-19 pandemic and the road to recovery
With demand likely to recover, this report examines tourist behaviors during the COVID-19 pandemic and considers the outlook for the tourism industry.
Tourism in the time of COVID-19
A recurring theme of the webinar is the need to redefine tourism. A “workation” lifestyle, popularized during the COVID-19 pandemic, has made tourism an everyday event. In addition, emerging digital technologies such as the metaverse have the potential to undermine the concept of mobility in travel. We need to explore a multi-layered concept of tourism which embraces travel in the metaverse and the real world.
How to realize DX in tourism industry
COVID-19 has accelerated the need for Digital Transformation (DX) in travel and tourism, making it a top priority for destinations and tourism services. We can pave the way to overcoming this crisis by promoting DX in order to understand the diverse needs of tourists and redefining the attractions of destinations.