Embracing and respecting “Differences” are essential in the age of complexity and diversity. EY makes a point of enhancing social harmony through tourism.

Tomotaka Hirabayashi

Partner, Strategic Impact, EY Strategy and Consulting Co., Ltd.

Energetically visits various regions across Japan, looking to opportunities to realize regional revitalization through tourism.

Tomotaka leads Data Driven Re-Design Strategy Team, a part of Strategic Impact, which offers solutions to social issues.

Before joining EY, he worked for a government financial institution and a global consulting firm.

He spearheads initiatives for solving various social issues, focusing on formulation of data-driven strategies.

In recent years, along with supporting policymaking for tourism, he has been playing a leading role in offering data utilization platform services in cooperation with local governments and tourism-related operators throughout Japan. Now he is recognized as one of the leading experts in ecosystem and platform businesses.

Committee Member of the Japan Tourism Agency (Promotion of tourism DX)
Committee Member of the Japan Tourism Agency (Functional enhancement for JNTO certified Foreign Tourist Information Centers)
Evaluator for Sustainable Countryside Stay Models Creation Support Program

Building a better working world

To transform society, we must first change ourselves.

It is also essential to proactively take risks when reframing our future, to bring it to life.

Revitalization of Japan’s economy starts with regional revitalization. EY is committed to supporting the initiatives by providing solutions to regional social issues to create a promising society.

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