As businesses continue to navigate through an ever-evolving digital transformation and emerging technologies, new virtual worlds are being unlocked. Business leaders and tech companies are investing heavily in an augmented reality, the metaverse. A shared virtual reality where people can interact with objects, their environment and each other, through digital representations and avatars.
In this new virtual environment, people can attend ‘live’ entertainment events from their living room, while shoppers can try on clothes in virtual changing rooms from any global location using a virtual headset (VR).
The metaverse will affect business strategies through customer experience, digitalisation, data, virtual products and more. Read on to understand, unearth and unlock a real world strategy to the metaverse for business.