Organisations need to look beyond cost savings and efficiency gains when measuring the return on their investment in supply chain sustainability. Opportunities to increase market share, enhance brand reputation, and improve environmental performance must also be taken into account when developing a holistic business case for investing in new procurement models.
The wider investment case is compelling. Supply chains represent the new frontier in sustainability. More than 90% of an organisation's greenhouse gas emissions¹, and between 50% and 70% of operating costs, are attributable to its supply chains.
In other words, a business can make very significant improvements to its environmental performance without making any internal operational changes. In effect, changing the procurement model can be seen as a means of outsourcing sustainability improvements for the organisation.
This is, as yet, easier said than done, however. EY research conducted among major organisations in the Americas revealed a number of significant challenges facing supply chain executives who are seeking to alter their procurement models to protect access to resources, bolster resiliency and pursue sustainability goals.
The research shows that very few of them have the visibility, technology, and comprehensive programmes in place to measure progress against those goals. Challenges to their initiatives include the scale of the upfront costs involved and the lack of a clear business case to support the expenditures.
This failure to establish a clear business case is likely due to the fact that the organisations concerned are employing procurement models designed with the aim of minimising costs and maximising efficiency all along the supply and value chains.
Strengthening the procurement model
The pursuit of those goals produced highly complex supply chains whose fragility was exposed during the COVID-19 pandemic and since. Shortages of basic foods on supermarket shelves as a result of localised weather events in particular countries have served to highlight the weakness of a procurement model that concentrates global sourcing on a small number of key suppliers and territories.
Unfortunately, the success of the model in driving out cost also makes it very difficult to change. Any modification, however progressive, tends to result in additional costs. Justifying that is near impossible where cost minimisation is the effective raison d’etre of the procurement function.