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Welcome back to EY Spotlight: Brenda New, Associate Partner, EY Canada Digital Transformation

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We’re always happy to catch up with EY alumni who come back to the firm with new experiences to share. This month we sat down with Brenda New, who first worked in EY’s London, UK office 2006-09 and recently joined our Consulting practice in Toronto after several years in industry and other consulting firms. She shared her thoughts on what she loves about our firm culture, her most rewarding career moments and a lot more. Get to know Brenda.


In brief

  • Brenda New previously worked at EY UK’s London office from 2006-09
  • Her decision to return to EY was driven by our culture and values
  • The key in closing the gender gap in tech is to ensure that the future workforce is equipped to succeed in the digital world

What led you back to EY?

The decision was both difficult and easy. I was well positioned in my previous organization, so leaving wasn’t a foregone conclusion. First, EY presented growth opportunities for my career in the competency that I am very passionate about — digital transformation. This was very exciting to me. Second, after speaking to several of EY’s leaders — and I don’t say this lightly — I was blown away by the organization’s culture and values. There’s something very different about EY. There’s a genuine desire to embrace differences in people and that resonated with me.


Brenda New

Brenda New

Technology Consulting Leader, EY Canada Digital Transformation

I was blown away by the organization’s culture and values. There’s something very different about EY. There’s a genuine desire to embrace differences in people and that resonated with me.

How did EY help shape your career journey and who stood out to you as a mentor or influence during your time at EY?

There were so many people, for different reasons. Some taught me the foundation of how to be a consultant, others to deliver excellence, and others taught me how to be a servant leader. Someone who stands out was James Godfrey. He took me aside and said, “Recognize what you bring to the table, understand what your value is and let it shine!”

When I first joined EY UK in the mid 2000s, I had been working at Lloyds of London. EY was engaged to deliver a high-profile, very public, strategic initiative. For the first time in over 300 years, Lloyds was undergoing a major transformation; they were outsourcing their “crown jewels,” the premium and claims functions to a third-party service provider, Xchanging. It was a reputationally risky move that would adversely impact Lloyds’ commercial standing globally if it had gone wrong, so the stakes were very high.

Watching the EY team at work, what really struck me during this transformation was the rigour and structure the team applied to the delivery of the program. I realized then that, while I had a very strong industry background, I needed to learn the skills I saw being demonstrated by the EY team. These have become lifelong skills that have served me well throughout my consulting career. Overtime, I learned that it wasn’t just the methods, but the mindset of being an ever-learning professional. It’s that growth mindset that sticks with you. I credit EY with shaping who I’ve become as an executive today.

I credit EY with shaping who I’ve become as an executive today.

Tell us about your most rewarding career moments.

For me it’s about working with clients, understanding their personal and organizational needs, guiding them through their often complex strategic changes and making a real impact on their desired outcomes. The best part is coming out on the other end, having fulfilled the client’s mandate and celebrating the achievements collectively as a team. The recognition from clients and peers gives you a great sense of achievement and a drive to do even more. It’s very rewarding!

At the time you left EY, what did you envision as the next stage of your career?

I wanted to gain deeper industry understanding, which in my case is financial services. Clients love to work with people who understand their business and the environment within which they operate. However, I always knew I would return to consulting — I’m true consultant at heart. I love solving problems, working on transformational projects, learning and sharing knowledge about emerging and accelerating trends and that entrepreneurial experience that you often find in some consulting firms. EY thrives on this! So I see the experience I gained outside EY as an asset which will serve me and the firm well as we continue to build our tech transformation muscle.

In your experience leading large-scale business and digital transformation, how have you seen the pandemic impact organizations’ digital strategies?

The pandemic accelerated our clients’ digital agendas. While some organizations and industries were already thinking “digital first” long before the pandemic, there was not much of a burning platform and many others were still lagging. So you saw a huge amount of digital maturity disparity in some industries during the pandemic. Organizations that were forward thinking were more prepared than those that were not as equipped during the pandemic.

Post pandemic, we’ve seen the narrative shift from convincing clients that digital transformation is a necessity to working with them to define and deliver bold strategic digital mandates that help them differentiate their businesses and enhance their competitive advantages. But there’s still work to be done, particularly in closing the talent gap; that is now a major issue across industries.

Over the course of your career, have you seen an increase in the number of women entering technology careers? What advice would you give to women who may be considering a technology career but may be hesitant since it’s traditionally been a male-dominated field?

On paper there are more women coming into the tech sector, it’s true. But when you peel back the onion, you can see that there’s still a gender disparity. The deeper in tech one goes — think data engineering and AI, quantum computing, etc. — these areas are still heavily male dominated. But if you’re looking at where tech meets business, women are playing a bigger role than they have in the past, which is great progress.

I believe the key in closing the gap is to ensure that the future workforce is equipped to succeed in the digital world. We must teach school-aged kids digital/data skills in the same vein that we teach life skills such as numeracy and literacy. The winners of the new world order going forward are those nations that democratize digital education and equip their populations with these vital skills from an early age. Then, it will be less about the disparity between genders but more around who has intentionally focused on investing and providing access to digital education for all, starting now.

What drives you to make a difference, both professionally and personally?

My children. Before I had children, I was singularly ambitious for ambition’s sake. But now there’s meaning, a purpose to what I’m doing. I want to be a good role model for them. I want to be part of the change that will make their future better. Going back to my original point about choosing the right organization, this is also the key reason why I chose to come back; EY has the values of an organization where I would like my children work in the future.

What advice would you give the younger you when you were setting out on your career journey?

I would say this to my younger self: showing up as your true, authentic self is your fundamental right. Life is a unique gift that each of one of us has been given. You’re entitled to this gift, and you must embrace it fully. Make your mark and make it better for others. 

Summary

Stay tuned for more EY alumni spotlights in future issues of the Alumni Digest. Sign up and create a profile on our Alumni Portal to be added to our mailing list and not miss out on future updates. 

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